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Combler le fossé entre les sexes : 3 façons de soutenir les femmes

a graphic with headshots of women who work at Genus over a blue background with Genus logo

According to American Banker, women lead some of the most powerful and influential financial institutions in the U.S. For example, Nasdaq’s Chair and CEO is female. So is the president of the New York Stock Exchange Group. In fact, their list of powerful women in finance[1] showcases many women who have reached senior positions in the financial sector. Which almost makes it seem like the gender divide may be closing. But don’t be mistaken, this is not the norm.

While women actually outnumber men in lower-level positions in finance and banking, when it comes to c-suite roles, they’re significantly outnumbered. According to McKinsey[2], women and men enter the field of finance in relatively equal numbers, but that’s where the gender parity ends. In the field of private equity, women occupy fewer than 10% of senior roles[3]. And in venture capital firms, women make up only 4.9% of firm partners[4].

In addition to challenges for women working in finance, women also face big gaps when it comes to managing their own finances. “We have a confidence gap, we have a financial literacy gap and we have a pay equity gap,” says Shannon Ward, Chief Growth Officer at Genus. “A lot of the time, women don’t have as much money as their male counterparts. Then when they do have it, they don’t have the knowledge to grow it. Or maybe they do have the knowledge but not the confidence. It creates the perfect storm of disempowerment that can lead to poor financial decision making.”

According to OECD data[5], there is no country in the world where women score higher than men in financial knowledge. And that needs to change. One of our core values has always been about supporting women – those working in finance, our own female clients, and women around the world looking to build their financial literacy and education. Here’s how we’re doing it.

Supporting women at work

We’re proud to say that Genus was built as much by women as it was by men – from day one. And we have always hired and supported women in rising to senior leadership positions within the company. “Our Co-founder and Chair of the Board, Leslie Cliff, has been a real proponent and champion for women,” Ward says. “While she has always believed in choosing the best person for the job, that person was often a woman.”

At 50% women on staff, Genus’s gender split differs greatly from industry averages. Better yet, our executive team is composed of 67% female executives, while women make up 44% of our shareholders and 25% of our board of directors. “Having women at every level of the company impacts how we communicate who we are, what we do and our values as a company,” Ward says. “And those things are attractive to women in finance because it’s so differentiated. We often hear from other firms that they don’t have a lot of women in general, and particularly on their executive teams, even though they try hard to find them. And yet,” she adds, “we don’t have to try hard to find women. Highly qualified women seem to find us.”

Our policy has always been to hire and promote the best person for the job, but the Genus difference may just be that we actively support our female team members in progressing all the way to the c-suite. “Mentoring younger women is part of what we believe in,” Ward says. “Particularly women in leadership positions.”

“It goes back to our three core values,” she adds, “which are fostering client success, innovation and openness to diversity of thought and opinion, and creating impact for all stakeholders. We are here to create positive impact, not only for shareholders, but also for our clients, communities and everyone we touch. And that is an approach that tends to attract high performing, talented women.”

A commitment to financial education

Another one of our core values is to help bridge the financial literacy gap that exists for women around the world. “Women are often reluctant to seek out financial information – even though the great wealth transfer will affect women first,” Ward says. “The fact is, they’ll be stewarding the bulk of the wealth before it’s passed down to the next generation.”

To that end, Genus publishes a wide variety of freely accessible educational content and insights on topics ranging from impact investing to family wealth management. We also offer free monthly webinars with portfolio managers as well as a host of external experts to fill in any gaps and offer specialized tips and strategies. “We work hard to empower our clients,” Ward says. “And we strive to create a safe space for women to have open conversations about these issues.”

For our clients, having access to free resources and expert-led education is an appealing value-add when choosing a wealth management firm. “I think we’re attractive as an asset management firm for many women, particularly those who feel they have not been taken seriously, or who have experienced being talked down to by their financial advisors,” Ward says. “Our Portfolio Managers treat everyone with respect, and we have women to serve other women if that is their preference.”

Screening for gender equality in our funds

For many years, Genus has offered responsible investing funds that screen out companies causing harm to people and the planet – fossil fuels, weapons, tobacco, alcohol, junk food and factory farming. Now we’re able to do the same for companies that don’t support gender equality.

Our gender equality screen removes companies with known gender discrimination or harassment, employee or labour discrimination, product safety issues for women, or customer discrimination. Basically, it excludes companies that contribute negatively to the United Nations’ Sustainable Development Goal #5: Gender Equality[1]. So all of our clients can invest confidently knowing they are supporting companies that also value gender equality.

Together, we’re changing the financial future for women locally – and around the world. And we hope you’ll join us.

Références :

  1. Staff, E. (2023) The most powerful women in finance 2023, American Banker. Available at: https://www.americanbanker.com/list/the-most-powerful-women-in-finance-2023 (Accessed: 20 February 2024).

  2. Ellingrud, K. et al. (2021) Closing the gender and race gaps in North American Financial Services, McKinsey & Company. Available at: https://www.mckinsey.com/industries/financial-services/our-insights/closing-the-gender-and-race-gaps-in-north-american-financial-services (Accessed: 20 February 2024).

  3. Chandler, S. (no date) Why are so few women in finance? it’s complicated, Investopedia. Available at: https://www.investopedia.com/articles/investing/092315/why-are-so-few-women-finance-its-complicated.asp (Accessed: 04 March 2024).

  4. Chandler, S. (no date) Why are so few women in finance? it’s complicated, Investopedia. Available at: https://www.investopedia.com/articles/investing/092315/why-are-so-few-women-finance-its-complicated.asp (Accessed: 04 March 2024).

  5. Monticone, C. (no date) Accueil, Joining Forces for Gender Equality : What is Holding us Back? | OECD iLibrary. Available at: https://www.oecd-ilibrary.org/sites/a9f80ab9-en/index.html?itemId=%2Fcontent%2Fcomponent%2Fa9f80ab9-en (Accessed: 20 February 2024).

  6. Objectif 5 : Département des affaires économiques et sociales (sans date) Nations Unies. Available at: https://sdgs.un.org/goals/goal5 (Accessed: 20 February 2024).

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Client impact

"Passer d'une grande banque à Genus a été l'une des meilleures décisions financières que nous ayons jamais prises. Genus a assuré une croissance fiable des actifs malgré notre tolérance modérée au risque. Alors que notre sécurité financière s'est accrue, nous avons également bénéficié d'une excellente expérience client. Les communications de la société ont toujours été transparentes et informatives, y compris les webinaires éducatifs et un portail Web bien conçu où nous pouvons suivre nos investissements quotidiennement. Le plus important pour nous est que notre gestionnaire de portefeuille a toujours répondu rapidement et de manière exhaustive à nos questions et à nos demandes. "
Martin T.
"Ayant des objectifs et des besoins financiers relativement divers, ainsi qu'une légère réticence à l'égard du marché boursier, Genus a habilement répondu à toutes nos préoccupations et a mis au point un plan vraiment exceptionnel : Des fonds sans combustibles fossiles et un portefeuille d'investissement diversifié, oui ; un portefeuille d'investissement à impact efficace qui coïncide avec nos espoirs et nos rêves d'un monde meilleur, oui ; des conseils et une assistance professionnels pour créer un fonds de bienfaisance conseillé par le donateur avec des reçus de bienfaisance immédiats à des fins fiscales, oui. Les résultats ? Bien au-delà de nos espérances ! Nous nous sommes même amusés en cours de route et nous avons certainement profité d'un incroyable départ de deux ans pour ce qui sera une relation satisfaisante à long terme avec Genus.
Marc B.
"J'aime le service que je reçois chez Genus.
Chris H.
"Leslie et moi étions membres du même conseil d'administration lorsque nous nous sommes rencontrés il y a vingt ans. Au cours des dix dernières années, elle a réfléchi à l'élaboration d'une stratégie d'investissement pour ma famille et l'a mise en œuvre comme prévu. L'équipe de Genus a répondu à mes attentes et c'est un plaisir de traiter avec elle".
Bob Q.
"Pendant plus de 15 ans, j'ai assuré la sélection et l'évaluation des performances de plusieurs gestionnaires d'investissement pour un important family office. Leslie et Genus ont joué un rôle fondamental dans ma fonction. J'ai toujours trouvé que Leslie et ses collègues étaient perspicaces et proactifs, et que la performance de leur part du portefeuille était bien supérieure aux indices de référence. Et c'est un grand plaisir de travailler avec eux".
Douglas H.
"Genus est une société très innovante. Je suis heureux d'investir dans leurs stratégies Fossil Free et Impact qui m'aident à investir en accord avec mes valeurs."
Marnie C.
"Excellente équipe de professionnels. Site web et rapports excellents. Répond rapidement aux demandes de renseignements. Je suis également très satisfait du processus de changement d'une autre société à Genus. Bravo !".
David L.
"Genus fournit toujours une bonne image, clairement expliquée et complète de la situation économique et financière générale, ainsi qu'un excellent compte-rendu des décisions d'investissement prises en fonction de cette situation. L'intérêt tout aussi marqué de Genus pour les questions et les demandes d'informations complémentaires de ses clients est également un élément très important du service qu'il fournit".
Allan S.
"En 1992, lorsque je me suis retrouvé à cinquante ans avec une somme d'argent importante à investir, je ne savais qu'une chose : je ne voulais pas contribuer aux compagnies de tabac, aux fabricants d'armes ou aux compagnies pétrolières. Mais au cours des années qui ont suivi, les options d'investissement socialement responsable sont devenues beaucoup plus sophistiquées et je suis très heureux que cela fasse partie intégrante de l'approche de Genus. J'apprécie également beaucoup la relation à long terme avec ma gestionnaire de portefeuille, Mary Lou.
Ann P.

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