{"id":22803,"date":"2021-02-01T01:53:26","date_gmt":"2021-02-01T01:53:26","guid":{"rendered":"https:\/\/genuscap.com\/?p=22803"},"modified":"2026-03-17T13:39:10","modified_gmt":"2026-03-17T20:39:10","slug":"what-is-esg-how-does-it-factor-into-your-sustainable-investing-strategy","status":"publish","type":"post","link":"https:\/\/genuscap.com\/fr\/what-is-esg-how-does-it-factor-into-your-sustainable-investing-strategy\/","title":{"rendered":"Qu'est-ce que l'investissement ESG et comment s'int\u00e8gre-t-il dans votre strat\u00e9gie d'investissement durable ?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"22803\" class=\"elementor elementor-22803\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-127a64d elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"127a64d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d524626\" data-id=\"d524626\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a1aa5f elementor-widget elementor-widget-text-editor\" data-id=\"3a1aa5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le secteur de l'investissement a longtemps eu l'impression qu'investir dans au moins une partie des \"mauvaises choses\" (industries extractives, entreprises ayant un mauvais bilan en mati\u00e8re de droits de l'homme, celles qui ont un impact consid\u00e9rable sur le changement climatique, etc. Au fil du temps, cette perception se dissipe progressivement et l'investissement environnemental, social et de gouvernance (ESG) est l'un des \u00e9l\u00e9ments qui a favoris\u00e9 cette \u00e9volution vers des strat\u00e9gies d'investissement durable.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f00d4a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"f00d4a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0301e59\" data-id=\"0301e59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9581066 elementor-widget elementor-widget-heading\" data-id=\"9581066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que l'investissement ESG ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1336ee2 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"1336ee2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6690e6\" data-id=\"b6690e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6033038 elementor-widget elementor-widget-text-editor\" data-id=\"6033038\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">ESG, ou <strong>Environnement, social, gouvernance<\/strong>Les crit\u00e8res ESG sont des facteurs permettant de mesurer la durabilit\u00e9 et l'impact \u00e9thique d'une entreprise. L'ESG mesure l'impact global d'une entreprise, qu'il s'agisse de ses responsabilit\u00e9s environnementales, de son impact social ou de son impact juridique.<\/span><\/p><p><span style=\"font-weight: 400;\">Plus qu'un investissement, <\/span><a href=\"https:\/\/genuscap.com\/fr\/fossil-free-impact\/what-is-esg-investing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GSE<\/span><\/a><span style=\"font-weight: 400;\"> cherche \u00e0 assurer un impact positif net sur l'environnement, la communaut\u00e9 et le march\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-527e650 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"527e650\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e536eda\" data-id=\"e536eda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-672051a elementor-icon-list--layout-inline elementor-list-item-link-inline elementor-widget elementor-widget-icon-list\" data-id=\"672051a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-fan\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M352.57 128c-28.09 0-54.09 4.52-77.06 12.86l12.41-123.11C289 7.31 279.81-1.18 269.33.13 189.63 10.13 128 77.64 128 159.43c0 28.09 4.52 54.09 12.86 77.06L17.75 224.08C7.31 223-1.18 232.19.13 242.67c10 79.7 77.51 141.33 159.3 141.33 28.09 0 54.09-4.52 77.06-12.86l-12.41 123.11c-1.05 10.43 8.11 18.93 18.59 17.62 79.7-10 141.33-77.51 141.33-159.3 0-28.09-4.52-54.09-12.86-77.06l123.11 12.41c10.44 1.05 18.93-8.11 17.62-18.59-10-79.7-77.51-141.33-159.3-141.33zM256 288a32 32 0 1 1 32-32 32 32 0 0 1-32 32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ENVIRONNEMENT<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-users\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96 224c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm448 0c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm32 32h-64c-17.6 0-33.5 7.1-45.1 18.6 40.3 22.1 68.9 62 75.1 109.4h66c17.7 0 32-14.3 32-32v-32c0-35.3-28.7-64-64-64zm-256 0c61.9 0 112-50.1 112-112S381.9 32 320 32 208 82.1 208 144s50.1 112 112 112zm76.8 32h-8.3c-20.8 10-43.9 16-68.5 16s-47.6-6-68.5-16h-8.3C179.6 288 128 339.6 128 403.2V432c0 26.5 21.5 48 48 48h288c26.5 0 48-21.5 48-48v-28.8c0-63.6-51.6-115.2-115.2-115.2zm-223.7-13.4C161.5 263.1 145.6 256 128 256H64c-35.3 0-64 28.7-64 64v32c0 17.7 14.3 32 32 32h65.9c6.3-47.4 34.9-87.3 75.2-109.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">SOCIAL<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-archway\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M560 448h-16V96H32v352H16.02c-8.84 0-16 7.16-16 16v32c0 8.84 7.16 16 16 16H176c8.84 0 16-7.16 16-16V320c0-53.02 42.98-96 96-96s96 42.98 96 96l.02 160v16c0 8.84 7.16 16 16 16H560c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16zm0-448H16C7.16 0 0 7.16 0 16v32c0 8.84 7.16 16 16 16h544c8.84 0 16-7.16 16-16V16c0-8.84-7.16-16-16-16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">GOUVERNANCE<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfcc2a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"bfcc2a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2a5e08a\" data-id=\"2a5e08a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45c018b elementor-widget elementor-widget-text-editor\" data-id=\"45c018b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les entreprises sont class\u00e9es en fonction de la durabilit\u00e9 de leurs activit\u00e9s : ressources, d\u00e9chets et empreinte carbone.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4be491b\" data-id=\"4be491b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db79559 elementor-widget elementor-widget-text-editor\" data-id=\"db79559\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les entreprises sont class\u00e9es en fonction de leur implication dans les droits de l'homme, la protection de la vie priv\u00e9e des consommateurs, le bien-\u00eatre des animaux et la diversit\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-54a0766\" data-id=\"54a0766\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11b6f91 elementor-widget elementor-widget-text-editor\" data-id=\"11b6f91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les entreprises sont class\u00e9es en fonction de crit\u00e8res tels que la clart\u00e9, la r\u00e9mun\u00e9ration des cadres, l'engagement des employ\u00e9s et la formation des cadres.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4fc241 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"c4fc241\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc43403\" data-id=\"cc43403\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-588a82a elementor-widget elementor-widget-heading\" data-id=\"588a82a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi est-ce pertinent aujourd'hui ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e0735d elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"7e0735d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12f4166\" data-id=\"12f4166\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59c5686 elementor-widget elementor-widget-text-editor\" data-id=\"59c5686\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bien que l'investissement ESG ait \u00e9t\u00e9 <\/span><a href=\"https:\/\/genuscap.com\/fr\/esg-investing-hype-or-reality\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">depuis un certain temps<\/span><\/a><span style=\"font-weight: 400;\">En revanche, l'\u00e9volution des attitudes \u00e0 l'\u00e9gard de la responsabilit\u00e9 sociale des entreprises et l'\u00e9mergence de l'activisme actionnarial l'ont rapproch\u00e9e du courant dominant. Les lettres annuelles du PDG de BlackRock, Larry Fink, aux actionnaires sont devenues des cris de ralliement - ainsi qu'une directive pour ceux qui recherchent le financement de BlackRock - pour que l'industrie pense au-del\u00e0 du r\u00e9sultat financier. S'il est vrai que l'on ne peut pas g\u00e9rer ce que l'on ne mesure pas, l'examen et le classement des entreprises dans lesquelles on investit doivent faire partie de la r\u00e9flexion au-del\u00e0 du seul profit. Les facteurs environnementaux, sociaux et de gouvernance fournissent le cadre de cet examen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e7da7 elementor-widget elementor-widget-heading\" data-id=\"74e7da7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi les investisseurs se pr\u00e9occupent-ils de plus en plus des facteurs environnementaux, sociaux et de gouvernance ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfa885e elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"dfa885e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed11f88\" data-id=\"ed11f88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bcc4b7 elementor-widget elementor-widget-text-editor\" data-id=\"8bcc4b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L'un des principaux moteurs de la <\/span><a href=\"https:\/\/genuscap.com\/fr\/why-esg-investing-is-here-to-stay\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">croissance de l'investissement ESG<\/span><\/a><span style=\"font-weight: 400;\"> c'est qu'elle est payante. A <\/span><a href=\"https:\/\/pubsonline.informs.org\/doi\/10.1287\/mnsc.2014.1984\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u00c9tude de Harvard<\/span><\/a><span style=\"font-weight: 400;\"> qui s'est \u00e9tal\u00e9e sur 18 ans a r\u00e9v\u00e9l\u00e9 que les entreprises qui ont adopt\u00e9 des politiques environnementales, sociales et de gouvernance ont obtenu de meilleurs r\u00e9sultats que celles qui ne l'ont pas fait. L'\u00e9tude 2017 de Nordea Equity Research a montr\u00e9 que, sur une p\u00e9riode de trois ans, les entreprises dont les notes ESG se situaient en haut de l'\u00e9chelle ont surperform\u00e9 celles qui se situaient en bas de l'\u00e9chelle, et ce jusqu'\u00e0 40%.<\/span><\/p><p><span style=\"font-weight: 400;\">Un autre facteur \u00e0 l'origine de l'augmentation de la <\/span><a href=\"https:\/\/genuscap.com\/fr\/whats-driving-the-demand-for-esg-investing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">croissance de l'investissement ESG<\/span><\/a><span style=\"font-weight: 400;\"> est la concentration des actifs entre quelques entreprises. Les 10 premiers gestionnaires d'actifs du secteur de l'investissement d\u00e9tiennent une part de march\u00e9 de 1,5 milliard d'euros. <\/span><a href=\"https:\/\/hbr.org\/2019\/05\/the-investor-revolution\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">stup\u00e9fiant 34%<\/span><\/a><span style=\"font-weight: 400;\"> des actifs g\u00e9r\u00e9s \u00e0 l'ext\u00e9rieur, ce qui les rend vuln\u00e9rables aux changements majeurs de l'\u00e9conomie mondiale. Une vision \u00e0 court terme des rendements serait \u00e0 leurs risques et p\u00e9rils.<\/span><\/p><p><span style=\"font-weight: 400;\">Les investisseurs individuels ne sont pas les seuls \u00e0 rechercher une strat\u00e9gie d'investissement durable. Les fonds de pension sont confront\u00e9s \u00e0 un nombre croissant de questions concernant l'\u00e9quilibre entre l'obligation fiduciaire et la mani\u00e8re dont leurs investissements affecteront l'avenir m\u00eame qu'ils sont cens\u00e9s financer. Le changement climatique acc\u00e9l\u00e8re les ph\u00e9nom\u00e8nes m\u00e9t\u00e9orologiques extr\u00eames et il est de plus en plus \u00e9vident que les entreprises du secteur de l'\u00e9nergie ont au moins une part de responsabilit\u00e9 dans cette acc\u00e9l\u00e9ration ; la d\u00e9finition m\u00eame de l'obligation fiduciaire est en train de changer. Les particuliers fortun\u00e9s qui veulent \u00eatre satisfaits de leur h\u00e9ritage recherchent \u00e9galement des investissements qui rendent le monde meilleur.<\/span><\/p><p><span style=\"font-weight: 400;\">Un autre facteur qui propulse l'investissement ESG sur le devant de la sc\u00e8ne est l'\u00e9volution de la d\u00e9mographie sur le lieu de travail. Les employ\u00e9s mill\u00e9naires des soci\u00e9t\u00e9s d'investissement s'attendent \u00e0 ce que leur soci\u00e9t\u00e9 examine au moins les facteurs environnementaux, sociaux et de gouvernance d'une entreprise avant d'investir. Ils souhaitent que leur travail ait une finalit\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0d87bb elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"d0d87bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38d6384\" data-id=\"38d6384\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49a50e1 elementor-widget elementor-widget-heading\" data-id=\"49a50e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment les entreprises \u00e0 la recherche d'investissements peuvent se positionner pour r\u00e9ussir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-640340a elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"640340a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42b0ecd\" data-id=\"42b0ecd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d6b985 elementor-widget elementor-widget-text-editor\" data-id=\"0d6b985\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les entreprises qui cherchent \u00e0 se d\u00e9marquer en tant que concurrentes ESG doivent montrer qu'elles sont \u00e0 l'\u00e9coute et ouvertes \u00e0 une communication r\u00e9guli\u00e8re avec les actionnaires et les parties prenantes. Une d\u00e9claration de mission forte, ou d\u00e9claration d'intention, est un bon d\u00e9but. Les rapports d'entreprise doivent indiquer comment les am\u00e9liorations apport\u00e9es dans les domaines environnemental, social et de la gouvernance g\u00e9n\u00e8rent de la valeur pour l'actionnaire, tant sur le plan financier que social. Les conf\u00e9rences t\u00e9l\u00e9phoniques trimestrielles devraient inclure des mises \u00e0 jour sur les \u00e9volutions en mati\u00e8re d'ESG. Enfin, l'investissement dans des mesures et des rapports solides en mati\u00e8re d'ESG produira des donn\u00e9es de qualit\u00e9 qui aideront les investisseurs \u00e0 prendre des d\u00e9cisions \u00e9clair\u00e9es.<\/span><\/p><p><i><span style=\"font-weight: 400;\">Vous souhaitez explorer les strat\u00e9gies d'investissement durable ? <\/span><\/i><a href=\"https:\/\/genuscap.com\/fr\/commencer\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Contacter un conseiller Genus<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> pour en savoir plus.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Le secteur de l'investissement a longtemps eu l'impression qu'investir dans au moins une partie des \"mauvaises choses\" (industries extractives, entreprises ayant un mauvais bilan en mati\u00e8re de droits de l'homme, celles ayant un impact important sur le changement climatique, etc. Au fil du temps,...<\/p>","protected":false},"author":6,"featured_media":16616,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[21,22],"tags":[],"class_list":["post-22803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fossil-free","category-impact"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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