{"id":22853,"date":"2020-11-18T18:30:56","date_gmt":"2020-11-18T18:30:56","guid":{"rendered":"https:\/\/genuscap.com\/?p=22853"},"modified":"2026-03-17T13:39:13","modified_gmt":"2026-03-17T20:39:13","slug":"gains-financiers-et-investissement-durable","status":"publish","type":"post","link":"https:\/\/genuscap.com\/fr\/financial-gains-and-sustainable-investing\/","title":{"rendered":"Dissiper le mythe des faibles rendements : Pourquoi vous n'avez pas besoin de sacrifier les gains financiers de vos investissements durables"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"22853\" class=\"elementor elementor-22853\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-489781c elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"489781c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac474f5\" data-id=\"ac474f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88656cd elementor-widget elementor-widget-text-editor\" data-id=\"88656cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans les milieux de l'investissement, un mythe persistant veut que l'investissement durable n\u00e9cessite un compromis en termes de performances financi\u00e8res.<\/p><p>Nous souhaitons mettre fin \u00e0 ce mythe d\u00e8s \u00e0 pr\u00e9sent.<\/p><p>Parce que ce n'est tout simplement pas vrai.<\/p><p>Mais avant de vous en donner la preuve, voyons comment ce mythe est n\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a3032f elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"5a3032f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f914245\" data-id=\"f914245\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0cad5e elementor-widget elementor-widget-heading\" data-id=\"b0cad5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment est n\u00e9 le mythe des faibles rendements<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33b5f67 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"33b5f67\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-568e63a\" data-id=\"568e63a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b6a8a1 elementor-widget elementor-widget-text-editor\" data-id=\"6b6a8a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avant que l'investissement durable ne devienne un march\u00e9 de plusieurs billions de dollars, il s'agissait essentiellement de philanthropie. Les investisseurs pla\u00e7aient leur argent dans des entreprises qui faisaient du bon travail (mais qui n'\u00e9taient peut-\u00eatre pas tr\u00e8s rentables), sans attendre de gain financier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a91e5d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"a91e5d2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-302133e\" data-id=\"302133e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b0bfc2 elementor-widget elementor-widget-text-editor\" data-id=\"8b0bfc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 mesure que le secteur de la durabilit\u00e9 se d\u00e9veloppait, l'investissement durable devenait plus lucratif. Mais il a \u00e9t\u00e9 difficile de se d\u00e9faire de la mentalit\u00e9 initiale en mati\u00e8re d'investissement. \"Beaucoup des premiers investissements durables sont n\u00e9s d'une mentalit\u00e9 o\u00f9 l'impact \u00e9tait primordial\", explique Mike Thiessen, directeur des investissements durables chez Genus. \"L'impact \u00e9tait l'objectif num\u00e9ro un, et s'il y avait des retours sur investissement, c'\u00e9tait consid\u00e9r\u00e9 comme un bonus. Ajoutez \u00e0 cela le fait que beaucoup de gens ont gagn\u00e9 beaucoup d'argent gr\u00e2ce \u00e0 l'extraction des ressources. L'id\u00e9e d'\u00e9liminer cette activit\u00e9 et de faire mieux \u00e9tait donc difficile \u00e0 avaler pour certains\".<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7641eb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"7641eb9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf04b26\" data-id=\"cf04b26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e1faa6 elementor-widget elementor-widget-text-editor\" data-id=\"8e1faa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C'est une attitude qui persiste dans certains cercles malgr\u00e9 les preuves que l'investissement durable aujourd'hui non seulement produit des rendements, mais qu'il est souvent plus performant que les investissements traditionnels. \"De nombreuses personnes n'arrivent toujours pas \u00e0 comprendre qu'elles peuvent gagner de l'argent tout en ayant un impact sur l'environnement\", explique M. Thiessen. \"La r\u00e9alit\u00e9 est qu'ils peuvent b\u00e9n\u00e9ficier du meilleur des deux mondes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-021e108 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"021e108\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-791f83e\" data-id=\"791f83e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ecbc9b elementor-blockquote--skin-border elementor-blockquote--button-view-icon-text elementor-blockquote--button-skin-classic elementor-widget elementor-widget-blockquote\" data-id=\"5ecbc9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tAvec l'investissement durable, vous pouvez\nle meilleur des deux mondes :\nun impact sur l'environnement et un rendement financier solide.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Mike Thiessen<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Avec+l%27investissement+durable%2C+vous+pouvez%0Ale+meilleur+des+deux+mondes+%3A%0Aun+impact+sur+l%27environnement+et+un+rendement+financier+solide.+%E2%80%94+Mike+Thiessen&amp;url=https%3A%2F%2Fgenuscap.com%2Ffr%2Fwp-json%2Fwp%2Fv2%2Fposts%2F22853\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca7b8ad elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"ca7b8ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d7261b\" data-id=\"4d7261b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99b4163 elementor-widget elementor-widget-text-editor\" data-id=\"99b4163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Notre r\u00e9cente publication <a href=\"https:\/\/genuscap.com\/fr\/2020-divestment-report\/\">Rapport sur le d\u00e9sinvestissement 2020<\/a> a examin\u00e9 sept ann\u00e9es de <a href=\"https:\/\/genuscap.com\/fr\/fossil-free-impact\/options-de-portefeuille\/\">Portefeuille Genus Fossil Free<\/a> et a constat\u00e9 que : \"Le fonds Genus Fossil Free CanGlobe Equity Fund, respectueux du climat, a battu son indice de r\u00e9f\u00e9rence* sur une base annualis\u00e9e pour la p\u00e9riode allant du 31 mai 2013 au 31 juillet 2020 :<\/p><ul><li>Le fonds a g\u00e9n\u00e9r\u00e9 un rendement annualis\u00e9 de 12,82% ;<\/li><li>L'indice de r\u00e9f\u00e9rence* du fonds d'actions, par rapport auquel la performance est mesur\u00e9e, a g\u00e9n\u00e9r\u00e9 10,95% sur une p\u00e9riode de sept ans se terminant le 31 juillet 2020.\" *Indice de r\u00e9f\u00e9rence : 25% S&amp;P\/TSX Composite, 75% MSCI World (30\/06\/2020-pr\u00e9sent)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ee0fb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"1ee0fb9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8f868d\" data-id=\"e8f868d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aca61ab elementor-widget elementor-widget-image\" data-id=\"aca61ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"503\" src=\"https:\/\/genuscap.com\/wp-content\/uploads\/2021\/03\/Genus-Fossil-Free-Can-Globe-768x503.jpg\" class=\"attachment-medium_large size-medium_large wp-image-22859\" alt=\"Figure 1 : Genus Fossil Free CanGlobe Equity ; Rendements cumulatifs en dollars canadiens&quot;\" srcset=\"https:\/\/genuscap.com\/wp-content\/uploads\/2021\/03\/Genus-Fossil-Free-Can-Globe-768x503.jpg 768w, https:\/\/genuscap.com\/wp-content\/uploads\/2021\/03\/Genus-Fossil-Free-Can-Globe-300x196.jpg 300w, https:\/\/genuscap.com\/wp-content\/uploads\/2021\/03\/Genus-Fossil-Free-Can-Globe-1024x671.jpg 1024w, https:\/\/genuscap.com\/wp-content\/uploads\/2021\/03\/Genus-Fossil-Free-Can-Globe-700x458.jpg 700w, https:\/\/genuscap.com\/wp-content\/uploads\/2021\/03\/Genus-Fossil-Free-Can-Globe.jpg 1356w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad24d8b elementor-widget elementor-widget-text-editor\" data-id=\"ad24d8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source : Rapport sur le d\u00e9sinvestissement de Genus 2020 : Rapport de d\u00e9sinvestissement Genus 2020. *Indice de r\u00e9f\u00e9rence : 25% S&amp;P\/TSX Composite, 75% MSCI World (30\/06\/2020-pr\u00e9sent)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e529a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"7e529a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59f0012\" data-id=\"59f0012\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c73ea1 elementor-widget elementor-widget-text-editor\" data-id=\"2c73ea1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDe m\u00eame, \" le fonds Genus Fossil Free High Impact Equity Fund a surperform\u00e9 son indice de r\u00e9f\u00e9rence du 31 d\u00e9cembre 2019 au 31 juillet 2020 avec un rendement cumul\u00e9 de 9,91% sur la p\u00e9riode contre 2,35% pour son indice de r\u00e9f\u00e9rence (MSCI World Index). \"\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f36e63d elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"f36e63d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ab1450\" data-id=\"8ab1450\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea41633 elementor-widget elementor-widget-image\" data-id=\"ea41633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"523\" src=\"https:\/\/genuscap.com\/wp-content\/uploads\/2021\/03\/Genus-Fossil-Free-High-impact-Equity-768x523.jpg\" class=\"attachment-medium_large size-medium_large wp-image-22860\" alt=\"\" srcset=\"https:\/\/genuscap.com\/wp-content\/uploads\/2021\/03\/Genus-Fossil-Free-High-impact-Equity-768x523.jpg 768w, https:\/\/genuscap.com\/wp-content\/uploads\/2021\/03\/Genus-Fossil-Free-High-impact-Equity-300x204.jpg 300w, https:\/\/genuscap.com\/wp-content\/uploads\/2021\/03\/Genus-Fossil-Free-High-impact-Equity-1024x698.jpg 1024w, https:\/\/genuscap.com\/wp-content\/uploads\/2021\/03\/Genus-Fossil-Free-High-impact-Equity-700x477.jpg 700w, https:\/\/genuscap.com\/wp-content\/uploads\/2021\/03\/Genus-Fossil-Free-High-impact-Equity.jpg 1380w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-499996a elementor-widget elementor-widget-text-editor\" data-id=\"499996a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSource : Rapport de d\u00e9sinvestissement Genus 2020\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01ac691 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"01ac691\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5822e16\" data-id=\"5822e16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fedcdf4 elementor-widget elementor-widget-text-editor\" data-id=\"fedcdf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nos recherches sur les performances des portefeuilles d\u00e9sinvestis sur des p\u00e9riodes de 9 et 21 ans ont \u00e9galement montr\u00e9 que le d\u00e9sinvestissement des combustibles fossiles aurait eu un effet positif sur les rendements, sans augmenter de mani\u00e8re significative la volatilit\u00e9 de l'investissement durable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bf39f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"1bf39f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0645a1c\" data-id=\"0645a1c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42ef3cb elementor-widget elementor-widget-text-editor\" data-id=\"42ef3cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mais nos recherches ne sont pas les seules \u00e0 r\u00e9futer ce mythe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c10c87 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"7c10c87\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-429062f\" data-id=\"429062f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da8931c elementor-widget elementor-widget-text-editor\" data-id=\"da8931c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.morningstar.ca\/ca\/news\/204305\/impressive-results-from-responsible-investors.aspx\">Morningstar Canada a r\u00e9cemment publi\u00e9 son analyse des performances des investissements durables canadiens.<\/a> pour le deuxi\u00e8me trimestre 2020, et les r\u00e9sultats sont \"impressionnants\", selon Ian Tam, directeur de la recherche sur les investissements. \"Morningstar a class\u00e9 88 investissements durables au cours du premier semestre 2020, et nous avons constat\u00e9 que 63 d'entre eux, donc la grande majorit\u00e9, ont en fait surperform\u00e9 leurs pairs. En outre, 35 d'entre eux se sont class\u00e9s dans le quartile sup\u00e9rieur de leurs groupes de pairs respectifs au cours du premier semestre de l'ann\u00e9e.\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af223e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"af223e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ded873\" data-id=\"9ded873\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee6df7b elementor-widget elementor-widget-text-editor\" data-id=\"ee6df7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.morningstar.com\/funds\/sustainability-matters-sustainable-equity-funds-turn-another-strong-quarter\">Morningstar a obtenu des r\u00e9sultats similaires pour les fonds ESG am\u00e9ricains<\/a>. Et selon un <a href=\"https:\/\/assets.kpmg\/content\/dam\/kpmg\/ie\/pdf\/2019\/10\/ie-numbers-that-are-changing-the-world.pdf\">Rapport 2019 de KPMG<\/a>La grande majorit\u00e9 des investisseurs d'impact d\u00e9clarent que les performances des fonds d'investissement d'impact sont conformes aux attentes financi\u00e8res et aux attentes en mati\u00e8re d'impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9939d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"b9939d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fc84e1\" data-id=\"5fc84e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11f91de elementor-widget elementor-widget-image\" data-id=\"11f91de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"872\" height=\"396\" src=\"https:\/\/genuscap.com\/wp-content\/uploads\/2021\/03\/Performance-relative-to-experctations.jpg\" class=\"attachment-large size-large wp-image-22861\" alt=\"\" srcset=\"https:\/\/genuscap.com\/wp-content\/uploads\/2021\/03\/Performance-relative-to-experctations.jpg 872w, https:\/\/genuscap.com\/wp-content\/uploads\/2021\/03\/Performance-relative-to-experctations-300x136.jpg 300w, https:\/\/genuscap.com\/wp-content\/uploads\/2021\/03\/Performance-relative-to-experctations-768x349.jpg 768w, https:\/\/genuscap.com\/wp-content\/uploads\/2021\/03\/Performance-relative-to-experctations-700x318.jpg 700w\" sizes=\"(max-width: 872px) 100vw, 872px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84fb4a9 elementor-widget elementor-widget-text-editor\" data-id=\"84fb4a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSource : Rapport 2019 de KPMG - Les chiffres qui changent le monde\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af8999a elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"af8999a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50d83ac\" data-id=\"50d83ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37a2b97 elementor-widget elementor-widget-heading\" data-id=\"37a2b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Les investissements ESG peuvent en fait r\u00e9duire le risque pour les investisseurs <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d5d558 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"2d5d558\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1042f41\" data-id=\"1042f41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1504db elementor-widget elementor-widget-text-editor\" data-id=\"e1504db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tL'une des raisons pour lesquelles les investissements durables sont performants est que certains investissements d'impact peuvent \u00eatre utilis\u00e9s comme couverture contre les crises. Par exemple, pendant la pand\u00e9mie COVID-19 (calcul\u00e9e du 31 d\u00e9cembre 2019 au 31 juillet 2020), les entreprises de soins de sant\u00e9 et de technologies innovantes ont enregistr\u00e9 de tr\u00e8s bonnes performances.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a21aa8a elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"a21aa8a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-612cae4\" data-id=\"612cae4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-158829a elementor-widget elementor-widget-text-editor\" data-id=\"158829a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De m\u00eame, comme <a href=\"https:\/\/genuscap.com\/fr\/le-changement-climatique-et-vos-investissements\/\">Si le changement climatique s'aggrave, nous pourrions voir les investissements dans les technologies propres et les \u00e9nergies renouvelables exceller.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed19333 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"ed19333\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-239f3bb\" data-id=\"239f3bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af4168c elementor-widget elementor-widget-text-editor\" data-id=\"af4168c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tChez Genus, nous avons innov\u00e9 \u00e0 l'avant-garde de l'espace d'investissement sans combustibles fossiles parce que nous croyons que le d\u00e9sinvestissement des combustibles fossiles n'aide pas seulement la soci\u00e9t\u00e9 en g\u00e9n\u00e9ral, mais qu'il a aussi le potentiel de r\u00e9duire le risque global du portefeuille li\u00e9 \u00e0 la volatilit\u00e9. Des investissements bien g\u00e9r\u00e9s dans des solutions \u00e9nerg\u00e9tiques plus propres et plus efficaces peuvent constituer une strat\u00e9gie judicieuse pour les investisseurs qui cherchent \u00e0 \u00e9viter les risques li\u00e9s au climat et \u00e0 tirer parti d'opportunit\u00e9s d'investissement durable.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9858a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"a9858a5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b716b81\" data-id=\"b716b81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e9f070 elementor-widget elementor-widget-text-editor\" data-id=\"9e9f070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cela signifie que les investisseurs ESG ont davantage d'opportunit\u00e9s d'avoir le beurre et l'argent du beurre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-369d4c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"369d4c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56eea7f\" data-id=\"56eea7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cb8ebf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9cb8ebf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93f83eb elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"93f83eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e73c12\" data-id=\"9e73c12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6c1d9d elementor-widget elementor-widget-text-editor\" data-id=\"e6c1d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En savoir plus sur l'ESG et <a href=\"https:\/\/genuscap.com\/fr\/quest-ce-que-lesg-et-comment-sintegre-t-il-dans-votre-strategie-dinvestissement-durable\/\">comment s'int\u00e8gre-t-il dans votre strat\u00e9gie d'investissement durable ?<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f35e2a elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"5f35e2a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f7af55\" data-id=\"8f7af55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>There\u2019s a persistent myth in investing circles that sustainable investing requires a financial performance trade-off. We\u2019d like to put an end to that myth here and now. Because it simply isn\u2019t true. But before we show you the proof, let\u2019s take a look at how&#8230;<\/p>","protected":false},"author":6,"featured_media":22854,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[21,29],"tags":[],"class_list":["post-22853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fossil-free","category-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why You Don\u2019t Need to Sacrifice Profits on Your Sustainable Investments<\/title>\n<meta name=\"description\" content=\"There\u2019s a myth that sustainable investing requires a financial performance trade-off. We\u2019d like to put an end to that myth. Because it simply isn\u2019t true\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genuscap.com\/fr\/gains-financiers-et-investissement-durable\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dispelling the Myth of Low Returns: Why You Don\u2019t Need to Sacrifice Financial Gains on Your Sustainable Investments\" \/>\n<meta property=\"og:description\" content=\"There\u2019s a persistent myth in investing circles that sustainable investing requires a financial performance trade-off.We\u2019d like to put an end to that myth\" \/>\n<meta property=\"og:url\" content=\"https:\/\/genuscap.com\/fr\/gains-financiers-et-investissement-durable\/\" \/>\n<meta property=\"og:site_name\" content=\"Genus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GenusCap\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-18T18:30:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T20:39:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/genuscap.com\/wp-content\/uploads\/2021\/03\/Myth-of-Returns.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Genus Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GenusCapMgt\" \/>\n<meta name=\"twitter:site\" content=\"@GenusCapMgt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Genus Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/genuscap.com\\\/financial-gains-and-sustainable-investing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/genuscap.com\\\/financial-gains-and-sustainable-investing\\\/\"},\"author\":{\"name\":\"Genus Marketing\",\"@id\":\"https:\\\/\\\/genuscap.com\\\/#\\\/schema\\\/person\\\/dbc0cb75d28e9c72cc263dea334d6af7\"},\"headline\":\"Dispelling the Myth of Low Returns: Why You Don\u2019t Need to Sacrifice Financial Gains on Your Sustainable Investments\",\"datePublished\":\"2020-11-18T18:30:56+00:00\",\"dateModified\":\"2026-03-17T20:39:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/genuscap.com\\\/financial-gains-and-sustainable-investing\\\/\"},\"wordCount\":731,\"publisher\":{\"@id\":\"https:\\\/\\\/genuscap.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/genuscap.com\\\/financial-gains-and-sustainable-investing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/genuscap.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Myth-of-Returns.jpg\",\"articleSection\":[\"Fossil Free\",\"Innovation\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/genuscap.com\\\/financial-gains-and-sustainable-investing\\\/\",\"url\":\"https:\\\/\\\/genuscap.com\\\/financial-gains-and-sustainable-investing\\\/\",\"name\":\"Why You Don\u2019t Need to Sacrifice Profits on Your Sustainable Investments\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/genuscap.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/genuscap.com\\\/financial-gains-and-sustainable-investing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/genuscap.com\\\/financial-gains-and-sustainable-investing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/genuscap.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Myth-of-Returns.jpg\",\"datePublished\":\"2020-11-18T18:30:56+00:00\",\"dateModified\":\"2026-03-17T20:39:13+00:00\",\"description\":\"There\u2019s a myth that sustainable investing requires a financial performance trade-off. 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