{"id":22888,"date":"2020-09-03T16:57:46","date_gmt":"2020-09-03T23:57:46","guid":{"rendered":"https:\/\/genuscap.com\/?p=22888"},"modified":"2026-03-17T13:39:17","modified_gmt":"2026-03-17T20:39:17","slug":"linvestissement-a-impact-trois-facons-de-faire-la-difference-pour-la-communaute-et-le-climat","status":"publish","type":"post","link":"https:\/\/genuscap.com\/fr\/impact-investing-three-ways-to-make-a-difference-for-community-and-climate\/","title":{"rendered":"L'investissement \u00e0 impact : trois fa\u00e7ons de faire la diff\u00e9rence pour la communaut\u00e9 et le climat"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\"Portrait\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
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Thomas Holloway<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Gestionnaire de portefeuille<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLa mani\u00e8re dont nous d\u00e9pensons notre argent d\u00e9termine certainement notre empreinte communautaire et climatique. Beaucoup d'entre nous en sont parfaitement conscients. Les petites et grandes choses que nous achetons s'additionnent, comme la fa\u00e7on dont nous nous d\u00e9pla\u00e7ons (enfin, quand les d\u00e9placements \u00e9taient une chose), o\u00f9 nous voyageons, et le fait de ne pas oublier d'apporter des sacs r\u00e9utilisables \u00e0 l'\u00e9picerie (et un masque !). Les citoyens attentifs s'int\u00e9ressent depuis peu \u00e0 la mani\u00e8re d'investir leurs actifs financiers afin d'avoir un impact positif. Les investisseurs peuvent le faire de trois mani\u00e8res : sur les march\u00e9s publics, dans le cadre d'investissements priv\u00e9s et dans le secteur bancaire. Je donnerai des exemples pr\u00e9cis de ces trois types d'investissements.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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1. March\u00e9s publics. \u00c9tude de cas : Genus Fossil Free<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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En dehors de leur r\u00e9sidence principale, la plupart des gens investissent principalement dans des actions et des obligations sur les march\u00e9s financiers mondiaux, g\u00e9n\u00e9ralement avec l'aide d'un gestionnaire d'investissement professionnel comme Genus Fossil Free (o\u00f9 je travaille). Les investisseurs n'ont pas besoin de tout vendre et de cr\u00e9er une ferme biologique pour aligner leur portefeuille sur l'impact. Genus \u00e9value des milliers d'entreprises publiques en fonction de leur impact sur le climat et la communaut\u00e9, puis \u00e9limine les entreprises du secteur p\u00e9trolier et gazier ainsi que celles des secteurs de l'armement, du tabac et d'autres industries peu attrayantes.\u00a0<\/p>

Dans les secteurs neutres, Genus s\u00e9lectionne des entreprises sp\u00e9cifiques qui font un meilleur travail et surpond\u00e8re les entreprises dans les secteurs positivement verts. Parall\u00e8lement, Genus \u00e9value toutes les actions et obligations en fonction de l'attrait de leur rendement attendu, puis construit les portefeuilles des clients de mani\u00e8re r\u00e9fl\u00e9chie afin de g\u00e9rer le risque et la diversification.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Un investissement de ce type est adapt\u00e9 \u00e0 un maximum de 100% d'actifs investissables. J'investis la totalit\u00e9 de mon REER.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2. Investissements priv\u00e9s. \u00c9tude de cas : ecologyst (anciennement Sitka)<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La grande majorit\u00e9 des entreprises sont des petites et moyennes entreprises, non cot\u00e9es en bourse. La valeur d'investissement de ces innombrables entreprises repr\u00e9sente moins que les grandes dont tout le monde a entendu parler, mais elles sont notre moteur pour l'emploi et la communaut\u00e9. L'int\u00e9r\u00eat des investisseurs pour les entreprises non cot\u00e9es en bourse s'est consid\u00e9rablement accru ces derniers temps, des soci\u00e9t\u00e9s tr\u00e8s m\u00e9diatis\u00e9es telles qu'Uber et Airbnb restant priv\u00e9es beaucoup plus longtemps qu'auparavant. Certaines entreprises priv\u00e9es d\u00e9bordent d'objectifs et un bon moyen de les conna\u00eetre est d'\u00eatre un client ou un employ\u00e9.\u00a0<\/p>

En associant la tendance \u00e0 l'investissement priv\u00e9 et la tendance \u00e0 l'investissement d'impact, nous recherchons des occasions d'investir dans de petites entreprises non cot\u00e9es en bourse qui font la diff\u00e9rence. La mission de la marque de v\u00eatements de plein air et de style de vie bas\u00e9e \u00e0 Victoria \u00e9cologiste<\/a> est de \"laisser les choses en meilleur \u00e9tat que nous les avons trouv\u00e9es\". L'entreprise inspir\u00e9e par le surf a d\u00e9localis\u00e9 toute la fabrication de ses v\u00eatements \u00e0 Victoria, en Colombie-Britannique, et s'est tourn\u00e9e vers des mat\u00e9riaux durables tels que le coton et la laine biologiques. Cela ressemble plus \u00e0 un choix de consommation \u00e9cologique qu'\u00e0 un investissement - en fait, c'est les deux \u00e0 la fois. Les investisseurs peuvent acheter directement des actions d'ecologyst, car l'entreprise l\u00e8ve des fonds pour agrandir son usine, acc\u00e9l\u00e9rer sa croissance en ligne et d\u00e9velopper des produits. Cet investissement n'est pas liquide et ne sera rentabilis\u00e9 que lorsque l'entreprise sera rachet\u00e9e ou introduite en bourse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tUn investissement unique de ce type convient pour un maximum de 1% d'actifs investis, \u00e0 moins que vous ne travailliez dans l'entreprise, o\u00f9 il peut \u00eatre judicieux d'\u00eatre plus concentr\u00e9. J'investis moins de \u00bd%.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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3. Le secteur bancaire. \u00c9tude de cas : Banque d'investissement communautaire de Vancity Impact GIC<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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En fonction de l'horizon temporel, de la tol\u00e9rance au risque et des objectifs, un placement plus s\u00fbr, semblable \u00e0 des liquidit\u00e9s, peut s'av\u00e9rer le plus judicieux. Les certificats de placement garanti (CPG) sont des d\u00e9p\u00f4ts aupr\u00e8s d'une banque qui rapportent un taux d'int\u00e9r\u00eat fixe. M\u00eame si la banque fait faillite, ce qui n'arrive pas tr\u00e8s souvent ( !), la Soci\u00e9t\u00e9 d'assurance-d\u00e9p\u00f4ts du Canada (SADC) assure le d\u00e9p\u00f4t jusqu'\u00e0 $100k. Les CPG peuvent \u00eatre encaissables ou \u00e0 dur\u00e9e d\u00e9termin\u00e9e et les taux actuels sont de l'ordre de 1-2% par an. Ce n'est pas un rendement financier tr\u00e8s \u00e9lev\u00e9, mais vous b\u00e9n\u00e9ficiez de la s\u00e9curit\u00e9, de la liquidit\u00e9 et, avec les CPG \u00e0 impact, vous b\u00e9n\u00e9ficiez \u00e9galement de l'impact.\u00a0<\/p>

La Vancity Community Investment Bank est une banque \u00e0 charte f\u00e9d\u00e9rale li\u00e9e \u00e0 la Vancity Credit Union. Les fonds collect\u00e9s par la vente de GIC \u00e0 impact sont \u00e0 leur tour pr\u00eat\u00e9s \u00e0 des projets tels qu'une fiducie fonci\u00e8re, un centre de coworking communautaire et des logements abordables. Les projets doivent rembourser les pr\u00eats avec des int\u00e9r\u00eats, il ne s'agit donc pas de charit\u00e9. La banque et les investisseurs du GIC s'attendent \u00e0 un retour financier. Les pr\u00eats verts et les pr\u00eats \u00e0 impact constituent une tendance importante et croissante \u00e0 l'\u00e9chelle mondiale. L'\u00e9largissement de l'acc\u00e8s au capital d'emprunt, peut-\u00eatre \u00e0 des taux plus abordables ou \u00e0 de meilleures conditions, acc\u00e9l\u00e9rera les projets verts et socialement positifs. C'est faire la diff\u00e9rence, m\u00eame avec un CPG ennuyeux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Un investissement unique de ce type peut atteindre $100k en raison de la garantie f\u00e9d\u00e9rale. Je n'investis pas personnellement, mais j'ai recommand\u00e9 et investi $100k pour un conseil d'administration d'une organisation \u00e0 but non lucratif dont je suis membre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Thomas Holloway Gestionnaire de portefeuille La fa\u00e7on dont nous d\u00e9pensons notre argent d\u00e9termine certainement notre empreinte communautaire et climatique. Nombre d'entre nous en ont bien conscience. Les grandes et petites choses que nous achetons s'additionnent, comme notre fa\u00e7on de nous d\u00e9placer (enfin, quand les d\u00e9placements existaient), o\u00f9\u2026<\/p>","protected":false},"author":6,"featured_media":22889,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[21,22],"tags":[],"class_list":["post-22888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fossil-free","category-impact"],"acf":[],"yoast_head":"\nImpact investing: 3 ways to make a difference for community and climate<\/title>\n<meta name=\"description\" content=\"The way we spend our money determines our climate footprint. A newer focus is to invest our financial assets also to have a positive impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genuscap.com\/fr\/linvestissement-a-impact-trois-facons-de-faire-la-difference-pour-la-communaute-et-le-climat\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact investing: three ways to make a difference for community and climate\" \/>\n<meta property=\"og:description\" content=\"Thomas Holloway Portfolio Manager The way we spend our money certainly determines our community and climate footprint. 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