{"id":23787,"date":"2022-09-15T10:04:50","date_gmt":"2022-09-15T17:04:50","guid":{"rendered":"https:\/\/genuscap.com\/?p=23787"},"modified":"2026-03-17T13:38:20","modified_gmt":"2026-03-17T20:38:20","slug":"where-am-i-on-the-impact-investing-spectrum","status":"publish","type":"post","link":"https:\/\/genuscap.com\/fr\/where-am-i-on-the-impact-investing-spectrum\/","title":{"rendered":"O\u00f9 suis-je dans le spectre de l'investissement d'impact ?"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Where Am I on the Impact Investing Spectrum? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Deciding how to invest for impact has never been black and white. But as the impact investment landscape grows and evolves, so too have the options for how to engage as an impact investor.<\/p>

Today, there\u2019s a broad spectrum of green investment opportunities offering a range of products and portfolios for all kinds of investors. There\u2019s truly something for everyone.<\/p>

Where you fall on the spectrum depends on your priorities, goals, risk tolerance and investment style. And we can help you figure out which investments make the best match for you.<\/p>

Mike Thiessen, Chief Sustainability Officer at Genus, breaks down the opportunities \u2013 ranging from light to dark green \u2013 starting with the three styles of sustainable investing: responsible investing, socially-responsible investing and impact investing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Understanding the Three Styles of Sustainable Investing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Responsible investing<\/strong> is the entry level, says Thiessen. \u201cWhen you’re evaluating a company, you\u2019re looking at how climate change might be affecting this company, or how the company might be affecting climate change but you don’t necessarily have to take [these factors] into account when you’re making your investment.\u201d In other words, as a responsible investor, you essentially become aware of sustainability factors in relation to the companies you invest in, but you don\u2019t necessarily change all of your investment decisions.<\/p>

Socially responsible investing (SRI)<\/strong>, in comparison, is when you draw a line in the sand (and in your investment portfolio), when deciding what you will and won\u2019t invest in. For example, avoiding carbon-intensive fossil fuels or not investing in fossil fuels<\/a> at all is a common line in the sand, says Thiessen.<\/p>

Impact investing<\/strong> is even more intentional than SRI; you purposely put impactful companies or sectors into your portfolio (rather than taking harmful companies or sectors out of your portfolio). \u201cInstead of deciding not to<\/em> invest in tobacco, for example, like you would for socially responsible investing, with impact investing you’re deciding to invest<\/em> in innovative healthcare companies,\u201d says Thiessen.<\/p>

With each style of impact investing, you get closer to creating a portfolio that intentionally funds the kind of positive change you want to see in the world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Shades of Green: Four Types of Impact Investing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Impact investing can be broken down further into four layers, from light green to dark green, each corresponding to a specific type of impact investment: liquid impact, illiquid impact, venture impact and philanthropic impact. As these impact investments go from light to darker green on the spectrum, they often become more narrow in scale and scope.<\/p>

Liquid impact investments<\/strong> such as public equities or green bonds<\/a> enable you to get in and out of an investment quickly. \u201cIf you want to make an impact with renewable energy, you could invest in a stock where the company makes 20% of its revenue from renewable energy. That’s often what you get when you’re investing in a more liquid impact solution,\u201d Thiessen says. In contrast, illiquid investments<\/strong> like private equity and venture capital don\u2019t offer the same type of divestment flexibility.<\/p>

Venture impact<\/strong> lets you zero in on the type of impact even more, like investing directly in a solar company that\u2019s privately held. Thiessen says venture impact investing is \u201ckind of a mix between philanthropy and impact investing so, in fact, you can make a return that is very market-like without taking on more risk.\u201d<\/p>

Investors who want to maximize a particular impact or ethos that\u2019s not available in a market-rate return can opt for philanthropic impact<\/strong>. This deep green choice allows people willing to take on more risk or give up some return on investment to fully align their vision, values and investments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Getting the Right Shade of Green<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

How can you discern the differences between these subtle shades to determine how much of an impact your investments are making?<\/p>

It comes down to a calculation called Net Impact Score<\/a>, which accounts for both the beneficial and destructive nature of investments. Genus evaluates all of its impact investments against the UN\u2019s 17 Sustainable Development Goals (SDG).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Many of Genus\u2019s impact investors start off at the light-green end of the spectrum and make gradual shifts as they become more educated and dispel initial perceptions of perceived risk, especially in the long term. All Genus funds come with an investment policy statement, and you can discuss\u00a0 how to align your priorities<\/a> with your portfolio manager or advisor.<\/p>

Interested in exploring what impact investing could look like for you? <\/em>Contact a Genus advisor<\/em><\/a> to get started on your impact investing journey\u2014whatever shade of green it may be. <\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

O\u00f9 suis-je sur l'\u00e9chiquier de l'investissement d'impact ? La question de savoir comment investir pour avoir un impact n'a jamais \u00e9t\u00e9 tranch\u00e9e. Mais \u00e0 mesure que le paysage de l'investissement d'impact se d\u00e9veloppe et \u00e9volue, les options sur la fa\u00e7on de s'engager en tant qu'investisseur d'impact \u00e9voluent \u00e9galement. Aujourd'hui, il y a...<\/p>","protected":false},"author":7,"featured_media":23816,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[16,27],"tags":[110],"class_list":["post-23787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-market-insights","tag-blog"],"acf":[],"yoast_head":"\nWhere Am I on the Impact Investing Spectrum? - Genus Capital<\/title>\n<meta name=\"description\" content=\"Deciding how to invest for impact has never been black and white. Determine where you are on the impact investing spectrum.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genuscap.com\/fr\/where-am-i-on-the-impact-investing-spectrum\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where Am I on the Impact Investing Spectrum?\" \/>\n<meta property=\"og:description\" content=\"Where Am I on the Impact Investing Spectrum? Deciding how to invest for impact has never been black and white. But as the impact investment landscape\" \/>\n<meta property=\"og:url\" content=\"https:\/\/genuscap.com\/fr\/where-am-i-on-the-impact-investing-spectrum\/\" \/>\n<meta property=\"og:site_name\" content=\"Genus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GenusCap\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-15T17:04:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T20:38:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/genuscap.com\/wp-content\/uploads\/2022\/09\/GENUS-Aug-Impact-Spectrum-Blog-Images.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Crisp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GenusCapMgt\" \/>\n<meta name=\"twitter:site\" content=\"@GenusCapMgt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Crisp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Where Am I on the Impact Investing Spectrum? - Genus Capital","description":"Deciding how to invest for impact has never been black and white. Determine where you are on the impact investing spectrum.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/genuscap.com\/fr\/where-am-i-on-the-impact-investing-spectrum\/","og_locale":"fr_CA","og_type":"article","og_title":"Where Am I on the Impact Investing Spectrum?","og_description":"Where Am I on the Impact Investing Spectrum? Deciding how to invest for impact has never been black and white. But as the impact investment landscape","og_url":"https:\/\/genuscap.com\/fr\/where-am-i-on-the-impact-investing-spectrum\/","og_site_name":"Genus","article_publisher":"https:\/\/www.facebook.com\/GenusCap","article_published_time":"2022-09-15T17:04:50+00:00","article_modified_time":"2026-03-17T20:38:20+00:00","og_image":[{"width":2240,"height":1260,"url":"https:\/\/genuscap.com\/wp-content\/uploads\/2022\/09\/GENUS-Aug-Impact-Spectrum-Blog-Images.jpg","type":"image\/jpeg"}],"author":"Crisp","twitter_card":"summary_large_image","twitter_creator":"@GenusCapMgt","twitter_site":"@GenusCapMgt","twitter_misc":{"Written by":"Crisp","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[]}},"_links":{"self":[{"href":"https:\/\/genuscap.com\/fr\/wp-json\/wp\/v2\/posts\/23787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genuscap.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/genuscap.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/genuscap.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/genuscap.com\/fr\/wp-json\/wp\/v2\/comments?post=23787"}],"version-history":[{"count":0,"href":"https:\/\/genuscap.com\/fr\/wp-json\/wp\/v2\/posts\/23787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/genuscap.com\/fr\/wp-json\/wp\/v2\/media\/23816"}],"wp:attachment":[{"href":"https:\/\/genuscap.com\/fr\/wp-json\/wp\/v2\/media?parent=23787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/genuscap.com\/fr\/wp-json\/wp\/v2\/categories?post=23787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/genuscap.com\/fr\/wp-json\/wp\/v2\/tags?post=23787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}