{"id":23904,"date":"2022-11-24T09:13:47","date_gmt":"2022-11-24T17:13:47","guid":{"rendered":"https:\/\/genuscap.com\/?p=23904"},"modified":"2026-03-17T13:38:19","modified_gmt":"2026-03-17T20:38:19","slug":"how-dsf-is-investing-in-the-well-being-economy","status":"publish","type":"post","link":"https:\/\/genuscap.com\/fr\/how-dsf-is-investing-in-the-well-being-economy\/","title":{"rendered":"Comment la Fondation David Suzuki investit dans l'\u00e9conomie du bien-\u00eatre (et comment vous pouvez le faire aussi)"},"content":{"rendered":"\t\t
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The upheaval that has occurred in the last several years has led many people to reflect on how we live, what we consider important and how we are driving society forward. The pandemic shutdowns, shift to remote work, supply chain issues, rapid inflation and a hyperfocus on health and health care issues have given many of us pause and a prompt to explore what truly matters at a personal level. Back in 2020, there was an initial push to \u201cbuild back better<\/a>[1]<\/sup><\/a>.\u201d Since then, it feels as though we\u2019ve simply adjusted to a new normal.<\/p>

But around the world, many communities have been looking at these issues at a macro level, and one of the results has been the emergence of a movement toward establishing a strong focus on a more holistic way of living known as well-being economies.<\/p>

[1]<\/sup><\/a> Build back better – David Suzuki<\/em> (no date). Available at: https:\/\/davidsuzuki.org\/wp-content\/uploads\/2020\/06\/DSF-Well-Being-economy-06-08-2020.pdf (Accessed: November 16, 2022).<\/p>

In Canada, the federal government has also been evaluating ways to \u201cmeasure what matters\u201d in an effort to better understand and address quality of life issues that go beyond GDP (gross domestic product). Typically, GDP measures are used to evaluate a country\u2019s economic performance and prosperity, but these measures look only at metrics that involve productivity and financial outcomes. Last spring the federal government released the beginnings of a quality of life framework<\/a>[1]<\/sup><\/a> for Canada, stating that \u201c82% of Canadians agree that beyond GDP measures are important in their own daily lives, and a majority further agree that it is very important that government consider factors like health, safety and the environment when it makes decisions.\u201d<\/p>

After decades of innovative thinking on Canada\u2019s environmental frontlines, the David Suzuki Foundation (DSF), a Genus\u2019 institutional client<\/a>[2]<\/sup><\/a> with impact as a core part of its operational strategy, has also been exploring how to shift our thinking on what truly matters. \u201cOur current economy is centred around financial growth \u2013 GDP, ROI, etc.,\u201d says Tara Campbell, DSF\u2019s Well-being Economies Specialist, whose role is focused on establishing an alliance in Canada<\/a> and building collaboration among stakeholders who are interested in the idea of a well-being economy. \u201cThe priority of a well-being economy is the well-being of people and the planet. It\u2019s not about prioritizing financial growth.\u201d<\/p>

[1]<\/sup><\/a> Canada, D.of F. (2022) Government of Canada<\/em>, Canada.ca<\/em>. \/ Gouvernement du Canada. Available at: https:\/\/www.canada.ca\/en\/department-finance\/services\/publications\/measuring-what-matters-toward-quality-life-strategy-canada.html (Accessed: November 15, 2022).<\/p>

[2]<\/sup><\/a> For institutional investors<\/em> (2022) Genus<\/em>. Available at: https:\/\/genuscap.com\/services\/for-institutional-investors\/ (Accessed: November 15, 2022).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How does a well-being economy work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Though it may sound revolutionary, the term \u2018well-being economy<\/a>[1]<\/sup><\/a>\u2019 is not new. Communities around the world have been exploring it for at least a decade<\/a>[2]<\/sup><\/a>. But implementation work has recently accelerated. Amsterdam, for example, introduced a model referred to as doughnut economics<\/a>[3]<\/sup><\/a>, which works to ensure all people have access to a good quality of life without taxing the planet\u2019s environmental systems. To do this, it\u2019s rolling out new plans for infrastructure, employment and government contracts that make well-being as important as traditional measures of GDP. And other regions are following suit, including Copenhagen, Brussels, Dunedin in New Zealand, Portland, and our own Nanaimo, BC.<\/p>

This fall, the Vancouver Economic Commission released its own Beyond GDP framework<\/a>[4]<\/sup><\/a>, which consists of 36 indicators including air quality, job satisfaction and food security \u2013 reflecting issues that have risen to prominence in recent years. Measuring these indicators will give a better understanding of how people are actually doing in the region.<\/p>

\u201cThere\u2019s been a greater recognition of the fragility of the current systems,\u201d Campbell says. \u201cAnd there\u2019s been a shift in consciousness. We\u2019re not seeing an economic system transformation just yet, but the potential for that has changed.\u201d<\/p>

For Campbell, the focus has been on establishing a national well-being economy alliance and cities-based innovation hubs to experiment with well-being economy transitions.<\/p>

\u201cThis year we\u2019re planning to move into an active alliance with a strategy and regular meetings, public engagement with events, and government advocacy,\u201d she says. \u201cImportantly, we hope to centre Indigenous peoples and their struggles in the work of the alliance. There\u2019s a lot to learn from Indigenous world views and economies that have existed sustainably in place for millennia. There\u2019s a lot of wisdom there.\u201d<\/p>

[1]<\/sup><\/a> Resources<\/em> (2022) Wellbeing Economy Alliance<\/em>. Available at: https:\/\/weall.org\/resources#oldwaynewway (Accessed: November 15, 2022).<\/p>

[2]<\/sup><\/a> The economics of well-being<\/em> (2014) Harvard Business Review<\/em>. Available at: https:\/\/hbr.org\/2012\/01\/the-economics-of-well-being (Accessed: November 15, 2022).<\/p>

[3]<\/sup><\/a> Nugent, C. (2021) Could Amsterdam’s New Economic Theory replace capitalism?<\/em>, Time<\/em>. Time. Available at: https:\/\/time.com\/5930093\/amsterdam-doughnut-economics\/ (Accessed: November 15, 2022).<\/p>

[4]<\/sup><\/a> Vancouver goes beyond GDP with New Economic Framework: VEC<\/em> (2022) Vancouver Economic Commission<\/em>. Available at: https:\/\/vancouvereconomic.com\/blog\/media\/vancouver-moves-beyond-gdp-with-new-economic-framework\/ (Accessed: November 15, 2022).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How to support a well-being economy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Campbell says one thing she\u2019s often asked is how individuals can help to support and grow the idea of a well-being economy. \u201cWe don\u2019t want to put the onus of systemic change on individuals when governments, businesses and institutions need to take responsibility,\u201d she says. \u201cAnd it isn\u2019t just on individuals to do that. However, individuals do play an important part.\u201d<\/p>

As consumers, she says, there\u2019s power in supporting local sustainable businesses. And as investors, we can look to the impact investing spectrum<\/a>[1]<\/sup><\/a> for guidance on putting our money where our values lie. \u201cThere\u2019s room for innovative thinking here,\u201d she says. \u201cIf you\u2019re interested in this, there are different kinds of investment instruments needed that don\u2019t exist yet. A lot of advocacy needs to happen to transform how we invest.\u201d<\/p>

Some innovative examples include well-being bonds, also known as social impact bonds, which enable governments and private companies to raise funds for projects with specific well-being outcomes, much like green bonds<\/a>[2]<\/sup><\/a> enable funds to be raised for environmental outcomes. \u201cYou don\u2019t need to be an economist to care about the economy,\u201d Campbell says. \u201cLearn about the alternatives that exist and open your imagination to other possibilities.\u201d<\/p>

A good place to start, she adds, is by becoming a member of the Wellbeing Economy Alliance<\/a>[3]<\/sup><\/a> and signing up for the WEAll Can<\/a> newsletter.<\/p>

\u201cWe are living in an interesting time where things are crumbling and that opens up opportunities for transformation,\u201d Campbell concludes. \u201cI don\u2019t know what\u2019s coming but I\u2019m excited by the potential for change.\u201d<\/p>

Interested in learning more about how you can effect change through your investment portfolio? <\/em>\u00a0<\/em>Contact a Genus advisor<\/em><\/a> to get started.<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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[1]<\/sup> Build back better – David Suzuki<\/em> (no date). Available at: https:\/\/davidsuzuki.org\/wp-content\/uploads\/2020\/06\/DSF-Well-Being-economy-06-08-2020.pdf (Accessed: November 16, 2022).<\/p>

[2]<\/sup> Canada, D.of F. (2022) Government of Canada<\/em>, Canada.ca<\/em>. \/ Gouvernement du Canada. Available at: https:\/\/www.canada.ca\/en\/department-finance\/services\/publications\/measuring-what-matters-toward-quality-life-strategy-canada.html (Accessed: November 15, 2022).<\/p>

[3]<\/sup> For institutional investors<\/em> (2022) Genus<\/em>. Available at: https:\/\/genuscap.com\/services\/for-institutional-investors\/ (Accessed: November 15, 2022).<\/p>

[4]<\/sup> Resources<\/em> (2022) Wellbeing Economy Alliance<\/em>. Available at: https:\/\/weall.org\/resources#oldwaynewway (Accessed: November 15, 2022).<\/p>

[5]<\/sup> The economics of well-being<\/em> (2014) Harvard Business Review<\/em>. Available at: https:\/\/hbr.org\/2012\/01\/the-economics-of-well-being (Accessed: November 15, 2022).<\/p>

[6]<\/sup> Nugent, C. (2021) Could Amsterdam’s New Economic Theory replace capitalism?<\/em>, Time<\/em>. Time. Available at: https:\/\/time.com\/5930093\/amsterdam-doughnut-economics\/ (Accessed: November 15, 2022).<\/p>

[7]<\/sup> Vancouver goes beyond GDP with New Economic Framework: VEC<\/em> (2022) Vancouver Economic Commission<\/em>. Available at: https:\/\/vancouvereconomic.com\/blog\/media\/vancouver-moves-beyond-gdp-with-new-economic-framework\/ (Accessed: November 15, 2022).<\/p>

[8]<\/sup> Phung, E. (2022) Where am I on the impact investing spectrum?<\/em>, Genus<\/em>. Available at: https:\/\/genuscap.com\/where-am-i-on-the-impact-investing-spectrum\/ (Accessed: November 15, 2022).<\/p>

[9]<\/sup> Ferraz, C. (2021) Introducing the genus global impact bond fund<\/em>, Genus<\/em>. Available at: https:\/\/genuscap.com\/introducing-genus-global-impact-bond-fund\/ (Accessed: November 15, 2022).<\/p>

[10]<\/sup> WEAll (2022) Home<\/em>, Wellbeing Economy Alliance<\/em>. WEAll https:\/\/weall.org\/wp-content\/uploads\/2018\/07\/WEAll-logo-smaller.jpg. Available at: https:\/\/weall.org\/ (Accessed: November 15, 2022).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Bien qu'il puisse sembler r\u00e9volutionnaire, le terme \"\u00e9conomie du bien-\u00eatre\" n'est pas nouveau. Des communaut\u00e9s du monde entier l'explorent depuis au moins une d\u00e9cennie. Mais le travail de mise en \u0153uvre s'est r\u00e9cemment acc\u00e9l\u00e9r\u00e9.<\/p>","protected":false},"author":6,"featured_media":23905,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[16,22,23],"tags":[110],"class_list":["post-23904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-impact","category-institutional","tag-blog"],"acf":[],"yoast_head":"\nDavid Suzuki Foundation: the Well-being Economy - Genus Capital<\/title>\n<meta name=\"description\" content=\"Though it may sound revolutionary, the term \u2018well-being economy \u2019 is not new. 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