{"id":26293,"date":"2025-01-08T15:49:30","date_gmt":"2025-01-08T23:49:30","guid":{"rendered":"https:\/\/genuscap.com\/?p=26293"},"modified":"2026-03-17T13:37:19","modified_gmt":"2026-03-17T20:37:19","slug":"bilan-de-lannee-2024-croissance-exceptionnelle-du-marche-depenses-publiques-et-impact-institutionnel","status":"publish","type":"post","link":"https:\/\/genuscap.com\/fr\/2024-year-in-review-exceptional-market-growth-government-spending-and-institutional-impact\/","title":{"rendered":"Bilan de l'ann\u00e9e 2024 : Croissance exceptionnelle du march\u00e9, d\u00e9penses publiques et impact institutionnel"},"content":{"rendered":"
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Chaque ann\u00e9e, nous revenons sur les tendances et les \u00e9v\u00e9nements qui ont fa\u00e7onn\u00e9 le paysage de l'investissement. Voici ce que nous avons vu en 2024.<\/span><\/i><\/p>

L'ann\u00e9e derni\u00e8re, \u00e0 la m\u00eame \u00e9poque, les investisseurs et les analystes s'inqui\u00e9taient de l'\u00e9ventualit\u00e9 d'une r\u00e9cession. Pourtant, en cette fin d'ann\u00e9e, nous sommes soulag\u00e9s qu'une r\u00e9cession ne se soit pas encore mat\u00e9rialis\u00e9e et qu'elle puisse \u00eatre \u00e9vit\u00e9e. \"Nous sommes moins pr\u00e9occup\u00e9s par une r\u00e9cession \u00e0 l'heure actuelle\", d\u00e9clare Wayne Wachell, directeur des investissements chez Genus. \"L'IA et les d\u00e9penses publiques nous ont permis de nous maintenir \u00e0 flot. \u00c0 l'heure actuelle, dans le monde entier, nous sommes dans un cycle d'assouplissement des taux d'int\u00e9r\u00eat, ce qui devrait favoriser la croissance au cours des 12 prochains mois.\"<\/span><\/p>

En effet, l'ann\u00e9e a \u00e9t\u00e9 caract\u00e9ris\u00e9e par <\/span>une croissance exceptionnelle du march\u00e9 am\u00e9ricain<\/span>s<\/span><\/a>La croissance de l'emploi en 2024 s'est poursuivie, principalement gr\u00e2ce \u00e0 la prolif\u00e9ration et \u00e0 la demande d'IA g\u00e9n\u00e9rative, ainsi qu'\u00e0 un rallye au quatri\u00e8me trimestre stimul\u00e9 par les r\u00e9sultats de l'\u00e9lection pr\u00e9sidentielle am\u00e9ricaine. \"La construction d'une infrastructure compl\u00e8te fond\u00e9e sur l'avenir de l'IA nous a vraiment port\u00e9s\", d\u00e9clare M. Wachell, avant d'avertir qu'une grande partie de la croissance de l'emploi en 2024 provenait \u00e9galement de l'embauche par le gouvernement - \"ce qui n'est pas durable\", ajoute-t-il.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le secteur technologique en t\u00eate, une fois de plus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Avec la <\/span>La course aux armements de l'IA g\u00e9n\u00e9rative<\/span><\/a>Selon le rapport, les \"Sept Magnifiques\" du secteur technologique (Apple, Amazon, Microsoft, Meta, Alphabet, Tesla et Nvidia) ont \u00e9t\u00e9 les principaux moteurs de l'essor du march\u00e9 technologique, <\/span>repr\u00e9sentant plus de la moiti\u00e9<\/span> <\/a>du rendement de 25 % du S&P 500 l'ann\u00e9e derni\u00e8re. Mais ce n'\u00e9tait pas le seul secteur \u00e0 tirer son \u00e9pingle du jeu. \"Les grands gagnants de cette ann\u00e9e ont \u00e9galement \u00e9t\u00e9 les services de communication, les services financiers, les biens de consommation cycliques et les produits industriels\", pr\u00e9cise M. Wachell.\u00a0<\/span><\/p>

En queue de peloton ? Les mat\u00e9riaux de base, l'\u00e9nergie et les soins de sant\u00e9. \"L'\u00e9nergie a \u00e9t\u00e9 touch\u00e9e par les nouvelles faiblesses de l'\u00e9conomie mondiale et par les difficult\u00e9s de la Chine \u00e0 relancer son \u00e9conomie\", explique M. Wachell. L'\u00e9nergie a \u00e9t\u00e9 touch\u00e9e par les nouvelles faiblesses de l'\u00e9conomie mondiale et par les difficult\u00e9s de la Chine \u00e0 relancer son \u00e9conomie\", explique M. Wachell. <\/span>La nomination par Trump de Robert F. Kennedy Jr.<\/span><\/a> pour diriger le minist\u00e8re de la sant\u00e9 et des services sociaux\".<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Les d\u00e9penses publiques ont \u00e9t\u00e9 \u00e0 l'origine d'une grande partie de la reprise \u00e9conomique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La reprise \u00e9conomique a \u00e9galement \u00e9t\u00e9 aliment\u00e9e en partie par les d\u00e9penses publiques. Si le gonflement des budgets publics a contribu\u00e9 \u00e0 soutenir l'\u00e9conomie, il a aussi cr\u00e9\u00e9 un probl\u00e8me plus grave. \"Le taux de d\u00e9ficit par rapport au PIB est extr\u00eamement \u00e9lev\u00e9 \u00e0 l'heure actuelle\", explique M. Wachell. \"Il atteint presque 7% aux \u00c9tats-Unis, ce qui est g\u00e9n\u00e9ralement le cas lorsque l'on entre en r\u00e9cession.<\/span><\/p>

Cette situation devrait \u00eatre corrig\u00e9e lorsque M. Trump prendra ses fonctions et lancera officiellement le projet de loi sur l'immigration et la protection des r\u00e9fugi\u00e9s. <\/span>DOGE<\/span><\/a> - le d\u00e9partement de l'efficacit\u00e9 gouvernementale, dirig\u00e9 par Elon Musk et Vivek <\/span>Ramaswamy. Leur objectif est de restructurer les processus gouvernementaux et de r\u00e9duire les co\u00fbts. \"<\/span>I<\/span>i Doge prend de l'ampleur et r\u00e9ussit, nous pouvons nous attendre \u00e0 ce qu'il en soit de m\u00eame au Canada, en Europe et en Extr\u00eame-Orient, en tant que mod\u00e8le de ce qu'il faut faire pour ma\u00eetriser les d\u00e9penses publiques\", d\u00e9clare M. Wachell. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Les troubles g\u00e9opolitiques ont augment\u00e9, mais ont eu peu d'impact sur l'\u00e9conomie.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L'ann\u00e9e a \u00e9t\u00e9 marqu\u00e9e par une nouvelle escalade des tensions g\u00e9opolitiques. <\/span>les conflits mondiaux ont pris de l'ampleur<\/span><\/a>notamment au Moyen-Orient. Mais <\/span>malgr\u00e9 les r\u00e9centes escalades, les conflits n'ont eu qu'un impact minimal sur les march\u00e9s - jusqu'\u00e0 pr\u00e9sent.\u00a0\u00a0<\/span><\/p>

\"Nous sommes<\/span>ocked in a superpower battle between the Western hegemony and Russia\/China\", d\u00e9clare Wachell. \"Nous voyons maintenant la Syrie s'impliquer. L'espoir est que le pr\u00e9sident Trump puisse faire quelque chose pour d\u00e9samorcer la situation.\"<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La croissance de l'investissement responsable se maintient<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L'app\u00e9tit pour les produits d'investissement responsable a continu\u00e9 de cro\u00eetre en 2024, stimul\u00e9 en grande partie par l'impact croissant du changement climatique. \"2024 a \u00e9t\u00e9 l'ann\u00e9e la plus chaude jamais enregistr\u00e9e, alors que la temp\u00e9rature moyenne mondiale a continu\u00e9 de s'approcher du niveau potentiellement catastrophique de 1,5 degr\u00e9 au-dessus des niveaux pr\u00e9industriels\", d\u00e9clare Stephanie Tsui, Chief Sustainability Officer, gestionnaire de portefeuille et associ\u00e9e chez Genus. \"L'ann\u00e9e a \u00e9t\u00e9 marqu\u00e9e par de nombreux \u00e9v\u00e9nements climatiques extr\u00eames tels que des ouragans, des s\u00e9cheresses et des inondations, et il n'est donc pas surprenant de constater que les facteurs environnementaux continuent de figurer parmi les principales consid\u00e9rations des propri\u00e9taires d'actifs.\"<\/span><\/p>

Au Canada, les investissements responsables repr\u00e9sentent d\u00e9sormais <\/span>71% de tous les actifs sous gestion<\/span> <\/a>- une \u00e9tape importante pour le secteur. \"Cela nous montre que l'investissement responsable et durable est l\u00e0 pour durer et qu'il devient la norme plut\u00f4t qu'une niche\", explique M. Tsui.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L'investissement institutionnel d'impact a connu une hausse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cette ann\u00e9e, nous avons \u00e9galement constat\u00e9 que davantage d'investisseurs institutionnels cherchaient \u00e0 aligner leurs investissements sur des types d'impact sp\u00e9cifiques. La r\u00e9conciliation avec les peuples autochtones, en particulier, a attir\u00e9 de nombreux clients. \"Souvent, ils citent le respect de la D\u00e9claration des Nations unies sur les droits des peuples autochtones (<\/span>UNDRIP<\/span><\/a>)\", pr\u00e9cise M. Tsui. \"L'un de nos principaux clients incorpore m\u00eame un libell\u00e9 \u00e0 ce sujet dans sa politique d'investissement.<\/span><\/p>

\u00c0 cette fin, notre <\/span>L'\u00e9cran des conflits indig\u00e8nes<\/span><\/a> est devenu accessible \u00e0 tous nos clients et leur permet d'exclure de leur portefeuille les entreprises qui sont en conflit avec les communaut\u00e9s autochtones. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Les grands enseignements de 2024 en mati\u00e8re d'investissement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comme chaque ann\u00e9e, quelques th\u00e8mes distincts ont impr\u00e9gn\u00e9 le paysage de l'investissement en 2024. Mais le grand sujet \u00e9tait sans aucun doute l'IA.<\/span><\/p>

\"Pr\u00eatez attention \u00e0 l'IA\", conclut M. Wachell. \"Il s'agit d'un sujet d'envergure.\u00a0<\/span><\/p>

\u00a0<\/p>

Vous souhaitez faire un bilan approfondi de l'ann\u00e9e 2024 et consulter nos pr\u00e9visions pour 2025 ? S'inscrire<\/a> pour participer \u00e0 notre prochain webinaire le 23 janvier. Vous pouvez nous rejoindre en personne ou via livestream.\u00a0<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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R\u00e9f\u00e9rences :<\/span><\/p>

  1. Statista. (2024, 15 octobre). <\/span>B\u00e9n\u00e9fices annuels des entreprises am\u00e9ricaines 2000-2023<\/span><\/i>. https:\/\/www.statista.com\/statistics\/222130\/annual-corporate-profits-in-the-us\/<\/span><\/li>

  2. Bernstein, D. (2024, 30 ao\u00fbt). Qui gagne la course \u00e0 l'armement de l'IA ? <\/span>Forbes<\/span><\/i>. https:\/\/www.forbes.com\/sites\/drewbernstein\/2024\/08\/28\/who-is-winning-the-ai-arms-race\/<\/span><\/p><\/li>

  3. Richter, F. (2025, 2 janvier). Le boom des technologies aliment\u00e9es par l'IA alimente la hausse des march\u00e9s boursiers en 2024. <\/span>Donn\u00e9es quotidiennes de Statista<\/span><\/i>. https:\/\/www.statista.com\/chart\/30318\/sector-contributions-to-sp500-return\/<\/span><\/p><\/li>

  4. Robert F. Kennedy Jr. nomm\u00e9 par Donald Trump \u00e0 la t\u00eate du minist\u00e8re de la sant\u00e9 et des services sociaux. (2024, 15 novembre). <\/span>CBC<\/span><\/i>. https:\/\/www.cbc.ca\/news\/world\/trump-rfk-hhs-nomination-1.7383717<\/span><\/li>

  5. Ahmed, K. (2024, 21 novembre). Les zones de conflit dans le monde ont augment\u00e9 de deux tiers au cours des trois derni\u00e8res ann\u00e9es, selon un rapport. <\/span>The Guardian<\/span><\/i>. https:\/\/www.theguardian.com\/global-development\/2024\/nov\/21\/world-conflict-zones-increased-by-two-thirds-past-three-years-report-ukraine-myanmar-middle-east-africa<\/span><\/p><\/li>

  6. Rapport sur les tendances canadiennes en mati\u00e8re d'IR 2024 - Association pour l'investissement responsable<\/span><\/i>. (2024, 19 novembre). Association pour l'investissement responsable. https:\/\/www.riacanada.ca\/research\/2024-canadian-ri-trends-report\/<\/span><\/p><\/li>

  7. Nations Unies. (2007). <\/span>D\u00e9claration des Nations unies sur les droits des peuples autochtones<\/span><\/i>. https:\/\/www.un.org\/development\/desa\/indigenouspeoples\/wp-content\/uploads\/sites\/19\/2018\/11\/UNDRIP_E_web.pdf<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Chaque ann\u00e9e, nous revenons sur les tendances et les \u00e9v\u00e9nements qui ont fa\u00e7onn\u00e9 le paysage de l'investissement. Voici ce que nous avons vu en 2024.<\/p>","protected":false},"author":7,"featured_media":26296,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[16],"tags":[110],"class_list":["post-26293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-blog"],"acf":[],"yoast_head":"\n2024 Year in Review: Exceptional Market Growth and Institutional Impact<\/title>\n<meta name=\"description\" content=\"Every year we look back at the trends and events that shaped the investment landscape. 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