{"id":26740,"date":"2025-11-07T15:45:16","date_gmt":"2025-11-07T23:45:16","guid":{"rendered":"https:\/\/genuscap.com\/?p=26740"},"modified":"2026-03-17T13:37:14","modified_gmt":"2026-03-17T20:37:14","slug":"ce-que-le-greenhushing-signifie-pour-votre-portefeuille-dinvestissement-durable","status":"publish","type":"post","link":"https:\/\/genuscap.com\/fr\/what-greenhushing-means-for-your-sustainable-investing-portfolio\/","title":{"rendered":"Ce que la chasse au gaspi signifie pour votre portefeuille d'investissement durable"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"26740\" class=\"elementor elementor-26740\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a95435 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"5a95435\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a63bbf4\" data-id=\"a63bbf4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7182a83 elementor-widget elementor-widget-text-editor\" data-id=\"7182a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La promotion des initiatives en mati\u00e8re d'ESG, de diversit\u00e9 et de d\u00e9veloppement durable diminue en raison de l'augmentation du nombre d'entreprises. <\/span><a href=\"https:\/\/news.sustainability-directory.com\/esg\/esg-faces-backlash-fund-outflows-greenwashing-and-political-pressure\/\"><span style=\"font-weight: 400;\">l'examen politique et la r\u00e9action de l'opinion publique<\/span><\/a><span style=\"font-weight: 400;\">, Le r\u00e9sultat a \u00e9t\u00e9 un silence connu sous le nom de \u2018greenhushing\u2019 - une absence de communication publique sur les activit\u00e9s des entreprises en mati\u00e8re de d\u00e9veloppement durable.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">L'absence croissante de discours et d'informations a conduit de nombreux investisseurs \u00e0 se demander comment ils peuvent v\u00e9rifier si le travail ESG se poursuit si les entreprises cessent de parler de leurs progr\u00e8s.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">La bonne nouvelle, c'est que le silence n'est pas synonyme d'inaction.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cUne grande partie de l'\u00e9coblanchiment que nous observons est due \u00e0 l'\u00e9volution de la r\u00e9glementation au Canada et en Europe, qui vise les entreprises qui font de fausses d\u00e9clarations en mati\u00e8re d'ESG et de d\u00e9veloppement durable\u201d, explique Stephanie Tsui, responsable en chef du d\u00e9veloppement durable chez Genus. \u201c\u00c0 l'heure actuelle, les entreprises ne veulent pas avoir d'ennuis, car elles s'exposent \u00e0 des risques financiers et \u00e0 des atteintes \u00e0 leur r\u00e9putation.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">Heureusement, la plupart des organisations n'ont pas abandonn\u00e9 leurs engagements en mati\u00e8re d'ESG ou d'IED - elles font simplement profil bas. D'apr\u00e8s le <\/span><a href=\"https:\/\/resources.ecovadis.com\/whitepapers\/the-2025-us-business-sustainability-landscape-outlook\"><span style=\"font-weight: 400;\">Perspectives du paysage du d\u00e9veloppement durable des entreprises aux \u00c9tats-Unis en 2025<\/span><\/a><span style=\"font-weight: 400;\">, qui a interrog\u00e9 400 dirigeants d'entreprises de diff\u00e9rents secteurs, un tiers des r\u00e9pondants ont d\u00e9clar\u00e9 avoir r\u00e9duit la communication publique sur les activit\u00e9s ESG, tandis que 79% continuent \u00e0 poursuivre des objectifs de d\u00e9veloppement durable.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour les investisseurs d'impact, cela sugg\u00e8re que les entreprises peuvent encore faire progresser les objectifs de durabilit\u00e9, m\u00eame si c'est de mani\u00e8re moins visible. Mais le d\u00e9clin de la divulgation rend plus difficile l'\u00e9valuation des progr\u00e8s et la v\u00e9rification de l'impact r\u00e9el, ce qui soul\u00e8ve la question suivante : comment les investisseurs durables et d'impact peuvent-ils naviguer dans un paysage ESG plus silencieux ?<\/span><\/p><p><span style=\"font-weight: 400;\">Voici un examen plus approfondi de ce qui motive le \"greenhushing\" et de la mani\u00e8re dont les investisseurs peuvent obtenir les informations dont ils ont besoin pour investir en toute confiance dans cet environnement plus calme.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c91210 elementor-widget elementor-widget-heading\" data-id=\"5c91210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi les entreprises se taisent-elles sur les questions ESG ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9676b5c elementor-widget elementor-widget-image\" data-id=\"9676b5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/genuscap.com\/wp-content\/uploads\/2025\/11\/2-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-26743\" alt=\"Qu&#039;est-ce qui motive le silence vert ?\" srcset=\"https:\/\/genuscap.com\/wp-content\/uploads\/2025\/11\/2-768x432.png 768w, https:\/\/genuscap.com\/wp-content\/uploads\/2025\/11\/2-300x169.png 300w, https:\/\/genuscap.com\/wp-content\/uploads\/2025\/11\/2-1024x576.png 1024w, https:\/\/genuscap.com\/wp-content\/uploads\/2025\/11\/2-1536x864.png 1536w, https:\/\/genuscap.com\/wp-content\/uploads\/2025\/11\/2-2048x1152.png 2048w, https:\/\/genuscap.com\/wp-content\/uploads\/2025\/11\/2-18x10.png 18w, https:\/\/genuscap.com\/wp-content\/uploads\/2025\/11\/2-700x394.png 700w, https:\/\/genuscap.com\/wp-content\/uploads\/2025\/11\/2-539x303.png 539w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cac2d5b elementor-widget elementor-widget-text-editor\" data-id=\"cac2d5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Plusieurs facteurs sont \u00e0 l'origine de l'environnement actuel de \"greenhushing\" et du manque de communication autour des initiatives ESG des entreprises :<\/span><\/p><div><ul><li><b>Risque r\u00e9glementaire : <\/b><span style=\"font-weight: 400;\">Au Canada, <\/span><a href=\"https:\/\/chamber.ca\/greenwashing-bill-c59\/\"><span style=\"font-weight: 400;\">Projet de loi C-59<\/span><\/a><span style=\"font-weight: 400;\"> a introduit de nouvelles dispositions contre l'\u00e9coblanchiment dans le cadre de la loi sur la concurrence, ce qui permet de p\u00e9naliser plus facilement les entreprises qui surestiment ou d\u00e9naturent leurs initiatives en mati\u00e8re d'ESG ou de d\u00e9veloppement durable. Et les cons\u00e9quences peuvent \u00eatre graves : Les r\u00e9gulateurs canadiens <\/span><a href=\"https:\/\/www.osc.ca\/en\/news-events\/news\/osc-announces-allegations-against-purpose-investments-inc-and-mr-som-seif\"><span style=\"font-weight: 400;\">des sanctions importantes ont \u00e9t\u00e9 r\u00e9cemment prononc\u00e9es<\/span><\/a><span style=\"font-weight: 400;\"> pour les entreprises dont il s'av\u00e8re qu'elles ont surestim\u00e9 les d\u00e9clarations ESG. <\/span>L'Europe place \u00e9galement la barre plus haut en mati\u00e8re de divulgation des informations ESG, avec des r\u00e8gles telles que le <a href=\"https:\/\/finance.ec.europa.eu\/sustainable-finance\/disclosures\/sustainability-related-disclosure-financial-services-sector_en\">R\u00e8glement sur la divulgation des informations relatives \u00e0 la finance durable<\/a> et le <a href=\"https:\/\/finance.ec.europa.eu\/capital-markets-union-and-financial-markets\/company-reporting-and-auditing\/company-reporting\/corporate-sustainability-reporting_en\">Directive sur l'\u00e9tablissement de rapports sur le d\u00e9veloppement durable des entreprises<\/a>. Tous deux exigent des entreprises qu'elles fournissent des donn\u00e9es d\u00e9taill\u00e9es et v\u00e9rifiables sur le d\u00e9veloppement durable.<br \/><br \/><\/li><li><b>R\u00e9action politique :<\/b> Aux \u00c9tats-Unis, les initiatives en mati\u00e8re d'ESG et de d\u00e9veloppement durable sont devenues politiquement charg\u00e9es, avec <a href=\"https:\/\/www.forbes.com\/sites\/lbsbusinessstrategyreview\/2025\/03\/25\/what-the-esg-backlash-reveals-and-what-comes-next\/\">une r\u00e9action de plus en plus forte<\/a> parmi les l\u00e9gislateurs et les d\u00e9cideurs politiques. Cette situation a incit\u00e9 les entreprises \u00e0 faire preuve d'une plus grande prudence, en \u00e9valuant les avantages d'une prise de parole par rapport aux risques de critiques politiques ou publiques.<p>\u00a0<\/p><\/li><\/ul><\/div><p><span style=\"font-weight: 400;\">Malgr\u00e9 ces influences, l'investissement d'impact continue de se d\u00e9velopper dans le monde entier. Une r\u00e9cente \u00e9tude <\/span><a href=\"https:\/\/www.morganstanley.com\/content\/dam\/msdotcom\/en\/assets\/pdfs\/2025_Sustainable_Signals_Individual_Investors_2025_report.pdf\"><span style=\"font-weight: 400;\">Rapport de Morgan Stanley<\/span><\/a><span style=\"font-weight: 400;\"> montre que l'int\u00e9r\u00eat pour l'investissement durable reste \u00e9lev\u00e9, 88% des personnes interrog\u00e9es se d\u00e9clarant int\u00e9ress\u00e9es par l'investissement durable et plus de la moiti\u00e9 d'entre elles pr\u00e9voyant d'augmenter leurs allocations d'investissement durable au cours de l'ann\u00e9e prochaine.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82eb5aa elementor-widget elementor-widget-heading\" data-id=\"82eb5aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment investir en toute confiance malgr\u00e9 le \"greenhushing\" ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-248d896 elementor-widget elementor-widget-image\" data-id=\"248d896\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/genuscap.com\/wp-content\/uploads\/2025\/11\/3-1024x576.png\" class=\"attachment-large size-large wp-image-26744\" alt=\"Comment investir en toute confiance malgr\u00e9 le &quot;greenhushing&quot; ?\" srcset=\"https:\/\/genuscap.com\/wp-content\/uploads\/2025\/11\/3-1024x576.png 1024w, https:\/\/genuscap.com\/wp-content\/uploads\/2025\/11\/3-300x169.png 300w, https:\/\/genuscap.com\/wp-content\/uploads\/2025\/11\/3-768x432.png 768w, https:\/\/genuscap.com\/wp-content\/uploads\/2025\/11\/3-1536x864.png 1536w, https:\/\/genuscap.com\/wp-content\/uploads\/2025\/11\/3-2048x1152.png 2048w, https:\/\/genuscap.com\/wp-content\/uploads\/2025\/11\/3-18x10.png 18w, https:\/\/genuscap.com\/wp-content\/uploads\/2025\/11\/3-700x394.png 700w, https:\/\/genuscap.com\/wp-content\/uploads\/2025\/11\/3-539x303.png 539w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-553d92f elementor-widget elementor-widget-text-editor\" data-id=\"553d92f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les entreprises s'attachent d\u00e9sormais \u00e0 clarifier la mani\u00e8re dont les nouvelles r\u00e9glementations s'appliquent \u00e0 elles - et \u00e0 s'assurer que leurs revendications peuvent r\u00e9sister \u00e0 un examen minutieux. \u201cElles discutent probablement avec leur conseiller juridique pour comprendre les nouvelles r\u00e9glementations. Elles d\u00e9cideront ensuite de la marche \u00e0 suivre\u201d, explique M. Tsui, ajoutant que ce recul n'est probablement que temporaire. \u201cCeux qui s'int\u00e9ressent r\u00e9ellement \u00e0 l'ESG et au d\u00e9veloppement durable se d\u00e9marqueront par leurs affirmations factuelles et confiantes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Mme Tsui conseille, pendant cette phase de transition, de bien se renseigner avant d'investir. \u201cLa r\u00e9pression de l'\u00e9coblanchiment est une bonne chose\u201d, dit-elle. \u201cDe vrais leaders \u00e9mergeront et \u00e9tabliront des r\u00e9f\u00e9rences en mati\u00e8re de meilleures pratiques que d'autres pourront suivre. Recherchez des entreprises qui restent fid\u00e8les \u00e0 leurs affirmations et \u00e0 leur message\u201d, ajoute-t-elle. Pour ce faire, il convient d'\u00e9tudier des facteurs tels que<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sources de revenus<\/b><span style=\"font-weight: 400;\">: Regarder au-del\u00e0 des objectifs et des engagements d\u00e9clar\u00e9s en mati\u00e8re de climat. Les revenus d'une entreprise sont-ils substantiellement li\u00e9s \u00e0 des activit\u00e9s durables ? Ses activit\u00e9s de gestion ou de lobbying sont-elles coh\u00e9rentes avec ses objectifs ou ses engagements ? Investit-elle dans de nouvelles solutions ou technologies qui permettent d'obtenir de meilleurs r\u00e9sultats environnementaux et sociaux ?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Principes de base de l'entreprise<\/b><span style=\"font-weight: 400;\">: \u00c9valuer si le d\u00e9veloppement durable est int\u00e9gr\u00e9 dans les activit\u00e9s quotidiennes plut\u00f4t que trait\u00e9 comme un projet secondaire.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Droits du travail et \u00e9quit\u00e9<\/b><span style=\"font-weight: 400;\">: Comment l'entreprise traite-t-elle ses employ\u00e9s ? Les salaires \u00e9quitables, la diversit\u00e9 et les pratiques d'\u00e9quit\u00e9 sont des indicateurs forts de la responsabilit\u00e9 sociale.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engagement communautaire<\/b><span style=\"font-weight: 400;\">: Les entreprises qui ont un v\u00e9ritable impact investissent souvent dans les communaut\u00e9s o\u00f9 elles op\u00e8rent et les soutiennent.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>Pour les investisseurs, l'obtention de ces informations n\u00e9cessitera d'aller plus loin que les rapports annuels. Travailler avec un conseiller sp\u00e9cialis\u00e9 dans l'analyse ESG et l'audit pr\u00e9alable peut permettre de d\u00e9terminer si une entreprise tient vraiment ses promesses. \u201cIl ne s'agit pas seulement d'objectifs d'\u00e9missions publi\u00e9s\u201d, explique M. Tsui. \u201cNous examinons un large \u00e9ventail d'attributs et de facteurs li\u00e9s \u00e0 leurs produits et services, ainsi qu'\u00e0 leur fonctionnement en tant qu'entreprise, y compris leurs politiques et pratiques, la mani\u00e8re dont ils traitent r\u00e9ellement leurs employ\u00e9s, et la mani\u00e8re dont ils s'engagent aupr\u00e8s de leurs communaut\u00e9s - ont-ils un impact tangible ? Si elles ne joignent pas le geste \u00e0 la parole, nos \u00e9crans et nos analyses s'en apercevront. Nous nous concentrons sur la r\u00e9alit\u00e9 plus que sur la divulgation, car une entreprise peut faire beaucoup d'affirmations, mais les met-elle r\u00e9ellement en pratique ?\u201d<br \/><\/span><\/p><p><span style=\"font-weight: 400;\">En fin de compte, les d\u00e9fis du changement climatique et de la justice sociale ne sont pas pr\u00e8s de dispara\u00eetre. Si les tendances en mati\u00e8re de divulgation peuvent fluctuer, les entreprises qui s'engagent de mani\u00e8re authentique se d\u00e9marqueront. \u201cC'est le meilleur moment pour identifier les acteurs authentiques\u201d, affirme M. Tsui. \u201cEt c'est une bonne impulsion pour pousser l'industrie vers des normes plus saines et plus transparentes.\u201d <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6ba081 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d6ba081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Vous souhaitez d\u00e9couvrir l'investissement durable ? Commencez d\u00e8s aujourd'hui avec notre <\/span><\/i><a href=\"https:\/\/genuscap.com\/fr\/commencer\/\"><i><span style=\"font-weight: 400;\">des services d'investissement fond\u00e9s sur des valeurs<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p><p><em><span style=\"font-weight: 400;\">Ce document est fourni \u00e0 titre d'information g\u00e9n\u00e9rale uniquement et ne remplace pas les conseils d'un professionnel. Il ne constitue pas un conseil ou une recommandation en mati\u00e8re d'investissement, de droit, de comptabilit\u00e9, de fiscalit\u00e9 ou autre, et ne doit pas servir de base \u00e0 une quelconque d\u00e9cision. Les lecteurs doivent demander des conseils professionnels sp\u00e9cifiques avant de prendre des d\u00e9cisions financi\u00e8res ou d'investissement. Certaines informations sont bas\u00e9es sur des sources tierces jug\u00e9es fiables, mais leur exactitude et leur exhaustivit\u00e9 ne sont pas garanties. Les performances pass\u00e9es ne garantissent pas les r\u00e9sultats futurs.<\/span><\/em><\/p><p><span style=\"font-weight: 400;\">R\u00e9f\u00e9rences :\u00a0<\/span><\/p><ol><li><p><span style=\"font-weight: 400;\">\u00a0Annuaire, S. (2025, 27 septembre). <\/span><i><span style=\"font-weight: 400;\">L'ESG face au retour de b\u00e2ton : sorties de fonds, \u00e9coblanchiment et pressions politiques \u2192 ESG<\/span><\/i><span style=\"font-weight: 400;\">. Actualit\u00e9s \u2192 Annuaire du d\u00e9veloppement durable. https:\/\/news.sustainability-directory.com\/esg\/esg-faces-backlash-fund-outflows-greenwashing-and-political-pressure\/<\/span><\/p><\/li><li><i><span style=\"font-weight: 400;\">Perspectives 2025 du paysage am\u00e9ricain du d\u00e9veloppement durable des entreprises<\/span><\/i><span style=\"font-weight: 400;\">. (n.d.). The 2025 US Business Sustainability Landscape Outlook. https:\/\/resources.ecovadis.com\/whitepapers\/the-2025-us-business-sustainability-landscape-outlook<\/span><\/li><li><span style=\"font-weight: 400;\">Commerce, C. C. O. (2025, 26 f\u00e9vrier). <\/span><i><span style=\"font-weight: 400;\">Un \u00e9chec du processus et de la politique : Le projet de loi C-59, qui modifie la Loi sur la concurrence pour la rendre plus \u00e9cologique - Chambre de commerce du Canada<\/span><\/i><span style=\"font-weight: 400;\">. Chambre de commerce du Canada. https:\/\/chamber.ca\/greenwashing-bill-c59\/<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0<\/span><i><span style=\"font-weight: 400;\">La CVMO annonce des all\u00e9gations contre Purpose Investments Inc. et M. Som Seif<\/span><\/i><span style=\"font-weight: 400;\">. (2025, 15 septembre). OSC. https:\/\/www.osc.ca\/en\/news-events\/news\/osc-announces-allegations-against-purpose-investments-inc-and-mr-som-seif<\/span><\/li><li><i><span style=\"font-weight: 400;\">Divulgation d'informations relatives au d\u00e9veloppement durable dans le secteur des services financiers<\/span><\/i><span style=\"font-weight: 400;\">. (n.d.). Finance. https:\/\/finance.ec.europa.eu\/sustainable-finance\/disclosures\/sustainability-related-disclosure-financial-services-sector_en<\/span><\/li><li><i><span style=\"font-weight: 400;\">Rapports sur le d\u00e9veloppement durable des entreprises<\/span><\/i><span style=\"font-weight: 400;\">. (n.d.). Finance. https:\/\/finance.ec.europa.eu\/capital-markets-union-and-financial-markets\/company-reporting-and-auditing\/company-reporting\/corporate-sustainability-reporting_en<\/span><\/li><li><span style=\"font-weight: 400;\">London Business School (2025, 25 mars). <\/span><i><span style=\"font-weight: 400;\">Ce que r\u00e9v\u00e8le le retour de b\u00e2ton de l'ESG - et ce qui va suivre<\/span><\/i><span style=\"font-weight: 400;\">. Forbes. https:\/\/www.forbes.com\/sites\/lbsbusinessstrategyreview\/2025\/03\/25\/what-the-esg-backlash-reveals-and-what-comes-next\/<\/span><\/li><li><span style=\"font-weight: 400;\">INSTITUT MORGAN STANLEY POUR L'INVESTISSEMENT DURABLE. (2025). <\/span><i><span style=\"font-weight: 400;\">Signaux durables.<br \/><\/span><\/i><span style=\"font-weight: 400;\">https:\/\/www.morganstanley.com\/content\/dam\/msdotcom\/en\/assets\/pdfs\/<br \/>2025_Signaux_durables_Investisseurs_individuels_2025_rapport.pdf<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La promotion des initiatives en mati\u00e8re d'ESG, de diversit\u00e9 et de d\u00e9veloppement durable diminuant en r\u00e9ponse \u00e0 la surveillance politique et \u00e0 la r\u00e9action du public, il en r\u00e9sulte un silence connu sous le nom de \u2018greenhushing\u2019, c'est-\u00e0-dire une absence de communication publique sur les activit\u00e9s de d\u00e9veloppement durable des entreprises.\u00a0<\/p>","protected":false},"author":7,"featured_media":26742,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[16,22],"tags":[110],"class_list":["post-26740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-impact","tag-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Greenhushing Means for Your Sustainable Investing Portfolio<\/title>\n<meta name=\"description\" content=\"Greenhushing is changing how ESG progress is shared. 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