
If You Care About Creating Real Investing Impact, You Need Data More Than Ever
Women investors are often mislabeled as cautious, yet research shows they can outperform. Learn how myths and systemic barriers still limit women’s investing power.
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Women investors are often mislabeled as cautious, yet research shows they can outperform. Learn how myths and systemic barriers still limit women’s investing power.

As promotion of ESG, diversity and sustainability initiatives declines in response to political scrutiny and public backlash, the result has been a silencing known as ‘greenhushing’ – an absence of public communication about corporate sustainability activities.

At Genus, we believe that impact is most meaningful – and sustainable – when it’s built on a broader foundation. It’s a powerful way to rethink how you contribute, using not just your dollars but also your time, talent, relationships, values and knowledge to drive the outcomes you care about most.

At Genus, we believe that impact is most meaningful – and sustainable – when it’s built on a broader foundation. It’s a powerful way to rethink how you contribute, using not just your dollars but also your time, talent, relationships, values and knowledge to drive the outcomes you care about most.

At Genus, we believe that impact is most meaningful – and sustainable – when it’s built on a broader foundation. It’s a powerful way to rethink how you contribute, using not just your dollars but also your time, talent, relationships, values and knowledge to drive the outcomes you care about most.

A theory of change is essentially a statement about how a specific strategy or action can lead to an expected outcome. In the context of social, environmental or systems change, a theory of change allows an investor to clearly articulate the outcome they’re looking for, and how they’ll get there.

ESG investing isn’t going away, and is predicted to continue growing over the next decade. And many ESG investors are staying the course – buoyed by the knowledge that their investments are needed now more than ever.

Many institutions champion impact as part of their core mission. Whether they’re funding social programs, supporting environmental initiatives or working to reduce inequalities, organizations such as community foundations, educational institutions, non-profits and religious institutions are striving to make a difference in their communities and beyond.

Addressing and advancing social issues is at the core of most philanthropists’ goals. And doing it twice, by investing the funds for impact before they’re bestowed, has been happening around the world – and here in Canada – for decades.

Women face financial barriers and inequalities in all areas including earning, spending, saving, borrowing and financial planning, Kelly adds. And these inequalities start early in life. We need to address gender inequalities for women and investing.
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