Dispelling the Myth of Low Returns: Why You Don’t Need to Sacrifice Financial Gains on Your Sustainable Investments

Blue sky and green grass with two arrows pointing to opposite directions: yellow arrow pointing left saying "Facts" in green and red arrow pointing right saying "Myths" in black

There’s a persistent myth in investing circles that sustainable investing requires a financial performance trade-off.

We’d like to put an end to that myth here and now.

Because it simply isn’t true.

But before we show you the proof, let’s take a look at how this myth came to be.

How the myth of low returns began

Before sustainable investing was a multi-trillion dollar market, it essentially started as philanthropy. Investors would put their money into enterprises doing good (but possibly not very profitable) work, without any expectation of financial gain.

As the sustainability sector grew, sustainable investing became more lucrative. But the original investment mentality was tough to shake. “A lot of the early sustainable investments came out of an impact-first mentality,” says Mike Thiessen, director of sustainable investments at Genus. “Impact was the number one goal, and if they made returns, it was considered a bonus. Add to that the fact that a lot of people have made a lot of money from resource extraction. So the thought of cutting it out and doing better was hard to swallow for some.”

It’s an attitude that has persisted in some circles despite evidence that sustainable investing today not only produces returns, but often outperforms traditional investments. “Many people still can’t wrap their heads around the fact that they can make money while making an impact,” Thiessen says. “But the reality is, they can have the best of both worlds.”

With sustainable investing, you can have the best of both worlds: making an impact, and a solid financial return.

Our recently released 2020 Divestment Report examined seven years of Genus Fossil Free portfolio performance and found that: “The climate-friendly Genus Fossil Free CanGlobe Equity Fund has beaten its benchmark* on an annualized basis for the period of May 31, 2013 to July 31, 2020:

  • The fund generated a 12.82% annualized return;
  • The equity fund’s benchmark*, against which performance is measured, generated 10.95% for over seven years ending July 31, 2020.” *Benchmark: 25% S&P/TSX Composite, 75% MSCI World (06/30/2020-Present)
Financial Chart saying: "Figure 1: Genus Fossil Free CanGlobe Equity; Cumulative Returns in Cad Dollars"

Source: Genus 2020 Divestment Report. *Benchmark: 25% S&P/TSX Composite, 75% MSCI World (06/30/2020-Present)

Similarly, “the Genus Fossil Free High Impact Equity Fund has outperformed its benchmark from Dec 31, 2019 to July 31, 2020 with a cumulative return of 9.91% over the period vs. 2.35% for its benchmark (MSCI World Index).”
Source: Genus 2020 Divestment Report

Our research into the performance of divested portfolios over 9 and 21 year time periods has also shown that divesting from fossil fuels would have had a positive effect on returns, without significantly increasing the volatility of sustainable investing.

But it’s not just our research that disproves this myth.

Morningstar Canada recently released its performance review of Canadian sustainable investments for the second quarter of 2020, and the results were “impressive,” according to Ian Tam, director of investment research. “Morningstar ranked 88 sustainable investments over the first half of 2020, and we found that 63 of them, so the broad majority of them, actually outperformed their peers. Moreover, 35 of them placed in the top quartile of their respective peer groups over the first half of the year.”

Morningstar found similar results for US ESG funds. And according to a 2019 KPMG report, “Overwhelmingly, impact investors report performance of impact investment funds in line with both financial and impact expectations.”

Source: 2019 KPMG Report — The Numbers That Are Changing the World

ESG investments may actually reduce risk for investors

One reason sustainable investments perform well is because certain impact investments can be used as a hedge against crises. For example, during the COVID-19 pandemic (calculated from Dec 31, 2019 to July 31, 2020), health care and innovative technology companies performed very well.
At Genus, we’ve been innovating at the forefront of the fossil free investment space because we believe that fossil fuel divestment not only helps society in general, but also has the potential to reduce overall portfolio risk from volatility. And well managed investments in cleaner and more efficient energy solutions can be a sound strategy for investors looking to avoid climate-related risks and capitalize on sustainable investment opportunities.

And that means more opportunities for ESG investors to have their cake and eat it too.


Client impact

“Graduating from a big bank to Genus was one of the best financial steps we've ever taken. Genus has delivered reliable asset growth despite our moderate risk tolerance. As our financial security has grown, we've also been the beneficiaries of a great client experience. The company's communications have been consistently transparent and informative, including educational webinars and a well-designed web portal where we can track investments daily. Most importantly to us, our portfolio manager has always responded swiftly and thoroughly to our questions and requests. ”
Martin T.
"Having relatively diverse financial goals and needs, along with a slight reticence regarding the stock market, Genus skillfully addressed all of our concerns, and put together a truly exceptional plan: Fossil free funds and a diversified investment portfolio, check; An effective Impact investment portfolio that coincides with our hopes and dreams for a better world, check; Professional advice and assistance to create a donor advised charitable fund with immediate charitable receipts for tax purposes, check. Returns? Way beyond our expectations! We even had some fun along the way and certainly enjoyed an incredible two-year start to what will be a satisfying long-term relationship with Genus."
Marc B.
“I love the service I get at Genus.”
Chris H.
“Leslie and I were fellow board members when we met twenty years ago. For the last ten she has been thoughtful in the construction of an investment strategy for my family and is executing the strategy as planned. The team at Genus has met my expectations and are a pleasure to deal with.”
Bob Q.
“For over 15 years, I have provided selection and performance evaluation of multiple investment managers for a significant family office. Leslie and Genus have been foundational for me in my role. I have always found Leslie and her colleagues to be insightful and proactive, and found the performance of their portion of the portfolio to be well above benchmarks. And they have been a great pleasure to work with.”
Douglas H.
“Genus is a very innovative firm. I am pleased to invest in their Fossil Free and Impact strategies that help me invest in line with my values.”
Marnie C.
“Great team of professionals. Excellent website and reporting. Responds to inquiries promptly. Very pleased with the process of changing from another company to Genus as well. Kudos.”
David L.
“Genus consistently provides a good, clearly explained, comprehensive picture of the general economic and financial situation, along with an excellent account of the investment decisions made in relation to this. Genus’ equally strong concern with clients’ questions and requests for further information is also a very important part of the service it provides.”
Allan S.
“Back in 1992 when I found myself at fifty with a substantial amount of money to invest, I knew just one thing — that I didn’t want to contribute to tobacco companies, arms manufacturers, or oil. But over the ensuing years the options for socially responsible investing have become far more sophisticated and I’m very happy that this is a big part of the Genus approach. I also very much appreciate the long-term relationship with my portfolio manager, Mary Lou.”
Ann P.

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