Impacting the future todayTM
Blog

Calling Women ‘Cautious Investors’ Is Wrong. Here’s What They Really Need to Hear

Women investors are often mislabeled as cautious, yet research shows they can outperform. Learn how myths and systemic barriers still limit women’s investing power.

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Blog

What Greenhushing Means for Your Sustainable Investing Portfolio

As promotion of ESG, diversity and sustainability initiatives declines in response to political scrutiny and public backlash, the result has been a silencing known as ‘greenhushing’ – an absence of public communication about corporate sustainability activities. 

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Blog

B Corp Gift Guide 2025: Gifts You’ll Feel Good About Giving this Holiday Season

Every year, we ask our team members to recommend their favourite B Corp gift picks. The 12 businesses on our 2025 list are loaded with fun and functional gift ideas. Happy gifting!

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Events

Watch on Demand – The Rise of Alternative Investments

Alternative investments are playing an increasingly important role in diversified, values-aligned portfolios. In this session, James Dick, Senior Sustainable Investment Associate, and Darryl Brown, Portfolio Manager at Genus Capital, will explore why alternatives are gaining traction, what they offer investors, and how they fit within an impact-focused strategy.

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Blog

How Values-based Investing Helps Institutional Investors Manage Risk

While investing always comes with some degree of risk, in recent years, the definition of risk has broadened for institutional investors – and so has the urgency to mitigate it.

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Blog

Considering Adding Alternatives to Your Portfolio? Here’s Why Impact Investors Love Them

At Genus, we believe that impact is most meaningful – and sustainable – when it’s built on a broader foundation. It’s a powerful way to rethink how you contribute, using not just your dollars but also your time, talent, relationships, values and knowledge to drive the outcomes you care about most.

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Insights

Genus Insights

Events - April 28, 2022

Transferring Wealth to Your Children – Watch on Demand

Watch On Demand - Join Eli Walker & Ian Lusher as they explore how to navigate transferring wealth to your family.

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Blog - April 19, 2022

How to Invest in Our Planet on Earth Day (and Every Day)

Celebrating Earth Day is always a good reminder to take stock of our values and how we can align them with our actions. This year’s theme #InvestInOurPlanet puts sustainable investing squarely in the spotlight, and challenges us to explore how our money can really make...

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Blog - March 31, 2022

How Women Are Driving Growth in Impact Investing

More women are discovering that opportunities in impact investing are empowering them to align their values with their financial plans While women have long been considered the household purse holders and purchase managers, it’s only in the last several years that they’ve begun to exert...

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Blog - March 28, 2022

Powering Positive Growth with Impact Investing

How Spring Activator creates opportunities for impact entrepreneurs and investors to tackle big problems together The impact investing space offers many different types of investments suited to a wide variety of investors. Spring Activator focuses on early-stage investing, enabling impact investors to help support emerging...

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Blog - March 24, 2022

How Canadian Impact Investors Are Empowering Latin American Women

Every investor wants their investments to perform financially. Impact investors also want them to perform socially – advancing solutions to important social issues. Deetken Impact has found a way to make both outcomes happen for Canadian investors looking to advance gender equality through private equity...

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Events - March 24, 2022

Watch on Demand – Women in Impact Investing

Watch On Demand - Women in Impact Investing Webinar Recording - With additional resources on how to start with impact investing

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Client impact

“Graduating from a big bank to Genus was one of the best financial steps we've ever taken. Genus has delivered reliable asset growth despite our moderate risk tolerance. As our financial security has grown, we've also been the beneficiaries of a great client experience. The company's communications have been consistently transparent and informative, including educational webinars and a well-designed web portal where we can track investments daily. Most importantly to us, our portfolio manager has always responded swiftly and thoroughly to our questions and requests. ”
Martin T.
"Having relatively diverse financial goals and needs, along with a slight reticence regarding the stock market, Genus skillfully addressed all of our concerns, and put together a truly exceptional plan: Fossil free funds and a diversified investment portfolio, check; An effective Impact investment portfolio that coincides with our hopes and dreams for a better world, check; Professional advice and assistance to create a donor advised charitable fund with immediate charitable receipts for tax purposes, check. Returns? Way beyond our expectations! We even had some fun along the way and certainly enjoyed an incredible two-year start to what will be a satisfying long-term relationship with Genus."
Marc B.
“I love the service I get at Genus.”
Chris H.
“Leslie and I were fellow board members when we met twenty years ago. For the last ten she has been thoughtful in the construction of an investment strategy for my family and is executing the strategy as planned. The team at Genus has met my expectations and are a pleasure to deal with.”
Bob Q.
“For over 15 years, I have provided selection and performance evaluation of multiple investment managers for a significant family office. Leslie and Genus have been foundational for me in my role. I have always found Leslie and her colleagues to be insightful and proactive, and found the performance of their portion of the portfolio to be well above benchmarks. And they have been a great pleasure to work with.”
Douglas H.
“Genus is a very innovative firm. I am pleased to invest in their Fossil Free and Impact strategies that help me invest in line with my values.”
Marnie C.
“Great team of professionals. Excellent website and reporting. Responds to inquiries promptly. Very pleased with the process of changing from another company to Genus as well. Kudos.”
David L.
“Genus consistently provides a good, clearly explained, comprehensive picture of the general economic and financial situation, along with an excellent account of the investment decisions made in relation to this. Genus’ equally strong concern with clients’ questions and requests for further information is also a very important part of the service it provides.”
Allan S.
“Back in 1992 when I found myself at fifty with a substantial amount of money to invest, I knew just one thing — that I didn’t want to contribute to tobacco companies, arms manufacturers, or oil. But over the ensuing years the options for socially responsible investing have become far more sophisticated and I’m very happy that this is a big part of the Genus approach. I also very much appreciate the long-term relationship with my portfolio manager, Mary Lou.”
Ann P.

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