Inside Our Impact Portfolio: Why We Invest in Tesla

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Given Tesla’s sustainable impact, the company is considered a 100% impact investment. Here’s a look at why we finally added Tesla to our Genus Fossil Free High-Impact fund last year

When you’re talking about impact investments, it’s hard not to mention the 4,000-pound gorilla in the room: Tesla.

The electric vehicle (EV) and clean energy company (it also produces batteries, solar panels and roof tiles) made its first car, the Roadster, back in 2009, though it took until last year before it was producing a million vehicles annually.

But there’s little doubt that 2020 was Tesla’s year: the company, founded in 2003, debuted on the S&P 500 last December as the most valuable company ever to join the benchmark index.

Tesla is probably our most talked-about stock, given how hot it is.”

Its stock price increased ninefold from January 1 through December 31, 2020,lifting Tesla’s market cap from US$76 billion to US$669 billion over the same period. It’s now worth more than the world’s nine largest automotive companies combined—some of which have been around for over a hundred years.

And Tesla is, without a doubt, transforming the industry it now dwarfs: in January, General Motors—the largest manufacturer of automobiles in North America, and a company that traces its roots back to 1900 and William Durant’s horse-drawn carriages—announced that almost all of the vehicles it produces by 2035 will be electric.

Tesla’s unique spot in impact investing

“Tesla is probably our most talked-about stock, given how hot it is,” says Mike Thiessen, director of sustainable investments for Genus. “But even years ago, we’d have clients who were really passionate about the environment, wondering why Tesla wasn’t in our portfolio (back then).”

For our Fossil Free funds, Genus invests in between 200 and 250 companies that have a net-positive impact on sustainable development around the world. One of the widely used definitions of impact—which Genus uses—looks at the percentage of revenue a company generates from an impactful activity, as defined by the UN sustainable development goals.

Because of Tesla’s sustainable impact, by virtue of its focus on EV and clean energy, the company is considered a 100% impact investment. And yet it wasn’t until the middle of 2020 that Genus included Tesla in its portfolio.

The reasons, says Thiessen, are varied. While Tesla rates exceptionally high on its contribution to sustainable development, the company has not been without controversy. “Tesla is really high impact, but they had some issues, mainly around their labour force,” says Thiessen. “So initially, we didn’t end up investing in them.”

Genus uses a colour-coded system for dealing with controversies that aren’t accounted for in a traditional impact scoring—things like labour, governance and customer issues. Green means there are no significant controversies, yellow means there is something minor worth flagging, orange means moderate controversy—and red means serious controversies, excluding the company from consideration.

“Tesla initially had more yellow controversies than we like,” says Thiessen. “But over time, they’ve either become minor problems or they’ve been resolved.”

As Tesla takes off, Genus watches closely

Over time, the technology that Tesla is using has also gotten better—as has the infrastructure supporting EV vehicles. Tesla batteries have a lifespan five-times that of an average internal combustion engine (ICE) car, providing the opportunity to recycle this central component many times over.

Tesla’s sustainable impact has been bolstered further by greater reliance on renewable energy sources, including solar panels (which Tesla also sells), which present a dramatic opportunity for carbon savings over EVs hooked up to the fossil-fueled power grid.

Preliminary estimates are that global sales of electric vehicles reached nearly 2.5 million in 2020, and that number is expected to rise by about 70% in 2021. For all of Tesla’s success in North America, it is China and Europe that represent the biggest potential for EV sales, with 2021 market shares projected at 44% and 28%, respectively, according to HIS Markit. North America, at just 16%, still has significant room to grow.

As for Tesla, while its meteoric stock rise came to a halt in early 2021, Tesla’s sustainable impact remains as high as ever, according to Thiessen. “Tesla is leading the way when it comes to mass producing batteries. And that’s a big bottleneck in the renewable energy system. We could have massive amounts of solar panels and wind turbines, but if we don’t have these batteries for EV, it doesn’t really matter.”

Get in touch if you’d like to explore how investing in companies like Tesla can make a positive impact on your investment portfolio.


Client impact

“Graduating from a big bank to Genus was one of the best financial steps we've ever taken. Genus has delivered reliable asset growth despite our moderate risk tolerance. As our financial security has grown, we've also been the beneficiaries of a great client experience. The company's communications have been consistently transparent and informative, including educational webinars and a well-designed web portal where we can track investments daily. Most importantly to us, our portfolio manager has always responded swiftly and thoroughly to our questions and requests. ”
Martin T.
"Having relatively diverse financial goals and needs, along with a slight reticence regarding the stock market, Genus skillfully addressed all of our concerns, and put together a truly exceptional plan: Fossil free funds and a diversified investment portfolio, check; An effective Impact investment portfolio that coincides with our hopes and dreams for a better world, check; Professional advice and assistance to create a donor advised charitable fund with immediate charitable receipts for tax purposes, check. Returns? Way beyond our expectations! We even had some fun along the way and certainly enjoyed an incredible two-year start to what will be a satisfying long-term relationship with Genus."
Marc B.
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Chris H.
“Leslie and I were fellow board members when we met twenty years ago. For the last ten she has been thoughtful in the construction of an investment strategy for my family and is executing the strategy as planned. The team at Genus has met my expectations and are a pleasure to deal with.”
Bob Q.
“For over 15 years, I have provided selection and performance evaluation of multiple investment managers for a significant family office. Leslie and Genus have been foundational for me in my role. I have always found Leslie and her colleagues to be insightful and proactive, and found the performance of their portion of the portfolio to be well above benchmarks. And they have been a great pleasure to work with.”
Douglas H.
“Genus is a very innovative firm. I am pleased to invest in their Fossil Free and Impact strategies that help me invest in line with my values.”
Marnie C.
“Great team of professionals. Excellent website and reporting. Responds to inquiries promptly. Very pleased with the process of changing from another company to Genus as well. Kudos.”
David L.
“Genus consistently provides a good, clearly explained, comprehensive picture of the general economic and financial situation, along with an excellent account of the investment decisions made in relation to this. Genus’ equally strong concern with clients’ questions and requests for further information is also a very important part of the service it provides.”
Allan S.
“Back in 1992 when I found myself at fifty with a substantial amount of money to invest, I knew just one thing — that I didn’t want to contribute to tobacco companies, arms manufacturers, or oil. But over the ensuing years the options for socially responsible investing have become far more sophisticated and I’m very happy that this is a big part of the Genus approach. I also very much appreciate the long-term relationship with my portfolio manager, Mary Lou.”
Ann P.

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